Alamy vs One Shot:Which is more popular?
In September 2026, Alamy and One Shot were level in searches among stock photo libraries in New Zealand, with an estimated 460 versus 480 branded searches, at 2% and 2.1% of the total. When we asked ChatGPT and Google AI Overviews about stock photo libraries, One Shot appeared in three of the five answers and Alamy in none.
Who do people search for more?
One Shot and Alamy are searched for about as often as each other.
Who does AI mention more?
One Shot, mentioned in 3 of 5 answers, Alamy in 0
Who does AI recommend more?
One Shot, the only one of the two named
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Top stock photo libraries in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, One Shot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alamy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Unsplash1st- One Shot2nd
Adobe Stock3rd
Shutterstock4th
iStock5th
Getty Images6th
Alamy–
123RF–
Depositphotos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Unsplash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Stock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shutterstock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- One Shot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iStock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alamy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 123RF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Depositphotos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock photo libraries
5 answers
Asked ChatGPT
“Which stock photo library should I use in New Zealand?”
Asked ChatGPT
“What are the best stock photo libraries in New Zealand?”
Asked ChatGPT
“What's the best stock photo library in New Zealand for creative projects?”
Searched Google, AI Overview
“stock photos nz”
Searched Google, AI Overview
“royalty free stock photos”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Alamy or One Shot more popular in search?
This chart shows how often people search Google for Alamy and One Shot by name. Each line represents a brand's share of searches for all nine stock photo libraries we track, month by month, from searches in New Zealand.
Share of searches by month for One Shot, Alamy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Unsplash | Adobe Stock | Shutterstock | iStock | Getty Images | One Shot | Alamy | 123RF | Depositphotos |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33% | 15.4% | 8.6% | 4.9% | 1.6% | 1.7% | 1.3% | 0.3% |
| Nov 2025 | 29.3% | 35.3% | 16.6% | 9.4% | 4% | 2.1% | 1.5% | 1.4% | 0.39% |
| Dec 2025 | 28.8% | 34.4% | 16.5% | 9.4% | 4.9% | 2.5% | 1.6% | 1.4% | 0.47% |
| Jan 2026 | 31.9% | 31.5% | 15.2% | 8.9% | 6.4% | 2.3% | 1.9% | 1.5% | 0.43% |
| Feb 2026 | 32.3% | 31.9% | 14.9% | 10.9% | 5.3% | 1.5% | 1.5% | 1.3% | 0.31% |
| Mar 2026 | 32.3% | 32% | 14.9% | 11.3% | 4.5% | 1.5% | 2.1% | 1% | 0.32% |
| Apr 2026 | 34.2% | 34% | 12.8% | 9.5% | 4.5% | 2% | 1.9% | 0.71% | 0.37% |
| May 2026 | 36.8% | 29.8% | 14% | 10.3% | 3.9% | 2.6% | 1.6% | 0.62% | 0.33% |
| Jun 2026 | 36.8% | 29.8% | 14.1% | 9.9% | 4.1% | 2.2% | 1.6% | 1.2% | 0.33% |
| Jul 2026 | 37.1% | 29.5% | 13.9% | 9.3% | 4.7% | 2.1% | 2% | 1.2% | 0.22% |
| Aug 2026 | 41.5% | 27.3% | 12.6% | 8.5% | 4.6% | 2% | 1.8% | 1.3% | 0.33% |
| Sep 2026 | 36.3% | 29.3% | 14% | 9.2% | 5.3% | 2.1% | 2% | 1.4% | 0.31% |
How has the Alamy and One Shot comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: One Shot took it in November 2025, Alamy took it in March 2026, One Shot took it in April 2026.
- Across the 12 months ending September 2026, Alamy’s share of searches among stock photo libraries in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches moved from 520 to 460.
- Across the 12 months ending September 2026, One Shot’s share of searches among stock photo libraries in New Zealand moved from 1.6% to 2.1%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand stock photo libraries in September 2026?
1 change
Estimated monthly branded searches for Alamy in New Zealand fell 11.5% over 12 measured months, from 520 to 460 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Alamy’s and One Shot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among stock photo libraries
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