Brandwave

Advanced Feed vs Swap Stockfoods:Which is more popular in New Zealand?

In October 2026, Advanced Feed and Swap Stockfoods were level in searches among stockfeed suppliers in New Zealand, with an estimated 40 branded searches each, at 1.7% of the total each. When we asked ChatGPT and Google AI Overviews about stockfeed suppliers, Advanced Feed and Swap Stockfoods each appeared in two of the five answers. Swap Stockfoods was mentioned before Advanced Feed in two out of three answers that named either.

Among stockfeed suppliers in New Zealand in October 2026

Who do people search for more?

Advanced Feed and Swap Stockfoods are searched for about as often as each other.

Advanced Feed 40 searchesSwap Stockfoods 40 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Advanced Feed in 2 of 5Swap Stockfoods in 2 of 5

Who does AI recommend more?

Swap Stockfoods, named ahead of Advanced Feed in 2 of 3 answers

Swap Stockfoods first in 2Advanced Feed first in 1

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Top stockfeed suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Advanced Feed was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swap Stockfoods was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swap Stockfoods was listed before Advanced Feed in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swap Stockfoods1st
  2. Sharpes Stock Feeds2nd
  3. OSP Stock Feeds3rd
  4. AgVision4th
  5. Advanced Feed5th
  6. Seales Winslow6th
  7. GrainHub7th
  8. J Swap–
  9. Fiber Fresh–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seales Winslow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharpes Stock Feeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GrainHub2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Advanced Feed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OSP Stock Feeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swap Stockfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgVision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J Swap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiber Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stockfeed suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Advanced Feed or Swap Stockfoods more popular in search?

This chart shows how often people search Google for Advanced Feed and Swap Stockfoods by name. Each line represents a brand's share of searches for all nine stockfeed suppliers we track, month by month, from searches in New Zealand.

Advanced Feed and Swap Stockfoods among stockfeed suppliers in New Zealand, by month

Share of searches by month for Advanced Feed, Swap Stockfoods. The figures are in the table below the chart.

View monthly share of searches table
MonthJ SwapFiber FreshSeales WinslowGrainHubSharpes Stock FeedsAdvanced FeedOSP Stock FeedsSwap StockfoodsAgVision
Nov 202549%16.3%20.9%2.9%5.9%2.1%1.7%0.84%0.42%
Dec 202553%19%16.1%1.8%6.5%0.6%1.2%1.2%0.6%
Jan 202647.7%20%17.4%4.6%5.6%1%2.1%1%0.51%
Feb 202653.6%17.5%15.8%2.7%6%0.55%1.1%1.6%1.1%
Mar 202651.2%19.5%16.3%2.8%5.7%1.2%1.2%1.6%0.41%
Apr 202650%17.9%16.5%4.1%6.4%1.4%1.4%1.4%0.92%
May 202652.4%16.9%17.3%3%6.1%0.87%1.3%1.3%0.87%
Jun 202644.8%17.8%22.2%2.6%6.3%1.5%2.6%1.5%0.74%
Jul 202645%19.8%21.9%4.5%3.7%1.2%1.7%1.2%0.83%
Aug 202642.1%26.6%19.2%5.2%3.3%1.1%1.1%0.74%0.74%
Sep 202645.8%23.7%17.7%5.6%3.6%0.8%1.2%1.2%0.4%
Oct 202650.2%19.9%15.8%4.6%3.7%1.7%1.7%1.7%0.83%

How has branded search for Advanced Feed and Swap Stockfoods changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand stockfeed suppliers in October 2026?

2 changes

  1. In October 2026, Advanced Feed overtook OSP Stock Feeds and Swap Stockfoods to rank 6th among stockfeed suppliers in New Zealand, with 1.7% of the searches.

  2. Estimated monthly branded searches for Swap Stockfoods in New Zealand rose 100% over 12 measured months, from 20 to 40 in October 2026.

How are Advanced Feed’s and Swap Stockfoods’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Advanced Feed’s and Swap Stockfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Advanced Feed

1 branded search term

  • advanced feed

Swap Stockfoods

1 branded search term

  • swap stockfoods

How the Brand Demand Index is measured

Other head-to-heads among stockfeed suppliers

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