Stockfeed suppliers in New Zealand:Which are most popular?
In October 2026, J Swap was the most searched stockfeed supplier in New Zealand, accounting for 50.2% of all searches among the nine suppliers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Seales Winslow and Sharpes Stock Feeds were mentioned most often, in three of the five answers. Swap Stockfoods was recommended most often, coming first in two out of four responses that gave a list.
J SwapShare of searches 50.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fiber FreshShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Seales WinslowShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
GrainHubShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Sharpes Stock FeedsShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top stockfeed suppliers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Seales Winslow and Sharpes Stock Feeds were mentioned most often, in three of the five answers. Swap Stockfoods was recommended most often, coming first in two out of four answers that gave a list. Sharpes Stock Feeds was second, and OSP Stock Feeds was third. J Swap, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seales Winslow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharpes Stock Feeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GrainHub2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Advanced Feed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OSP Stock Feeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swap Stockfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AgVision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J Swap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiber Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stockfeed suppliers
5 answers
Asked ChatGPT
“Which stockfeed supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best stockfeed suppliers in New Zealand?”
Asked ChatGPT
“What's the best stockfeed supplier in New Zealand for farm livestock feed?”
Searched Google, AI Overview
“farm feed nz”
Searched Google, AI Overview
“livestock feed supplier”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stockfeed suppliers do people search for most?
This chart shows how often people search Google for each stockfeed supplier by name. Each line represents a brand's share of searches for all nine stockfeed suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for J Swap, Fiber Fresh, Seales Winslow, GrainHub, Sharpes Stock Feeds. The figures are in the table below the chart.
View monthly share of searches table
| Month | J Swap | Fiber Fresh | Seales Winslow | GrainHub | Sharpes Stock Feeds | Advanced Feed | OSP Stock Feeds | Swap Stockfoods | AgVision |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49% | 16.3% | 20.9% | 2.9% | 5.9% | 2.1% | 1.7% | 0.84% | 0.42% |
| Dec 2025 | 53% | 19% | 16.1% | 1.8% | 6.5% | 0.6% | 1.2% | 1.2% | 0.6% |
| Jan 2026 | 47.7% | 20% | 17.4% | 4.6% | 5.6% | 1% | 2.1% | 1% | 0.51% |
| Feb 2026 | 53.6% | 17.5% | 15.8% | 2.7% | 6% | 0.55% | 1.1% | 1.6% | 1.1% |
| Mar 2026 | 51.2% | 19.5% | 16.3% | 2.8% | 5.7% | 1.2% | 1.2% | 1.6% | 0.41% |
| Apr 2026 | 50% | 17.9% | 16.5% | 4.1% | 6.4% | 1.4% | 1.4% | 1.4% | 0.92% |
| May 2026 | 52.4% | 16.9% | 17.3% | 3% | 6.1% | 0.87% | 1.3% | 1.3% | 0.87% |
| Jun 2026 | 44.8% | 17.8% | 22.2% | 2.6% | 6.3% | 1.5% | 2.6% | 1.5% | 0.74% |
| Jul 2026 | 45% | 19.8% | 21.9% | 4.5% | 3.7% | 1.2% | 1.7% | 1.2% | 0.83% |
| Aug 2026 | 42.1% | 26.6% | 19.2% | 5.2% | 3.3% | 1.1% | 1.1% | 0.74% | 0.74% |
| Sep 2026 | 45.8% | 23.7% | 17.7% | 5.6% | 3.6% | 0.8% | 1.2% | 1.2% | 0.4% |
| Oct 2026 | 50.2% | 19.9% | 15.8% | 4.6% | 3.7% | 1.7% | 1.7% | 1.7% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 1.2K | +6.1% | +4.4 points | |
| 2, held 2nd | 19.9% | 480 | -18.6% | -3.8 points | |
| 3, held 3rd | 15.8% | 380 | -13.6% | -1.9 points | |
| 4, held 4th | 4.6% | 110 | -21.4% | -1.1 points | |
| 5, held 5th | 3.7% | 90 | 0% | +0.1 points | |
| 6, moved from 8th to 6th | 1.7% | 40 | +100% | +0.9 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 1.7% | 40 | +33.3% | +0.5 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.7% | 40 | +33.3% | +0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.83% | 20 | +100% | +0.4 points |
1.
J Swap50.2%
Held 1st. 1.2K estimated branded searches, +6.1% vs prior month. Share +4.4 points.
19.9%
Held 2nd. 480 estimated branded searches, -18.6% vs prior month. Share -3.8 points.
15.8%
Held 3rd. 380 estimated branded searches, -13.6% vs prior month. Share -1.9 points.
4.
GrainHub4.6%
Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -1.1 points.
3.7%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.7%
Moved from 8th to 6th. 40 estimated branded searches, +100% vs prior month. Share +0.9 points.
1.7%
Moved from 6th to 7th. 40 estimated branded searches, +33.3% vs prior month. Share +0.5 points.
1.7%
Moved from 7th to 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.5 points.
9.
AgVision0.83%
Held 9th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.
Which brand is most popular in search among stockfeed suppliers in New Zealand?
9 brands
In October 2026, J Swap was the most searched among stockfeed suppliers in New Zealand, with an estimated 1.2K branded searches, 50.2% of all searches for the nine tracked by the Brandwave Brand Demand Index. Fiber Fresh is in 2nd place, 30.3 percentage points behind at 19.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 49% → 50.2% | 53.6%Feb 2026 | 42.1%Aug 2026 | 1st | |
| 16.3% → 19.9% | 26.6%Aug 2026 | 16.3%Nov 2025 | 3rd → 2nd | |
| 20.9% → 15.8% | 22.2%Jun 2026 | 15.8%Oct 2026 | 2nd → 3rd | |
| 2.9% → 4.6% | 5.6%Sep 2026 | 1.8%Dec 2025 | 5th → 4th | |
| 5.9% → 3.7% | 6.5%Dec 2025 | 3.3%Aug 2026 | 4th → 5th | |
| 2.1% → 1.7% | 2.1%Nov 2025 | 0.55%Feb 2026 | 6th | |
| 1.7% | 2.6%Jun 2026 | 1.1%Feb 2026 | 7th | |
| 0.84% → 1.7% | 1.7%Oct 2026 | 0.74%Aug 2026 | 8th | |
| 0.42% → 0.83% | 1.1%Feb 2026 | 0.4%Sep 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending October 2026, J Swap’s share of searches among stockfeed suppliers in New Zealand increased from 49% to 50.2%.
- Across the 12 months ending October 2026, Fiber Fresh’s share of searches among stockfeed suppliers in New Zealand increased from 16.3% to 19.9%.
- Across the 12 months ending October 2026, Seales Winslow’s share of searches among stockfeed suppliers in New Zealand decreased from 20.9% to 15.8%.
- Across the 12 months ending October 2026, GrainHub’s share of searches among stockfeed suppliers in New Zealand increased from 2.9% to 4.6%.
- Across the 12 months ending October 2026, Sharpes Stock Feeds’ share of searches among stockfeed suppliers in New Zealand decreased from 5.9% to 3.7%.
- Across the 12 months ending October 2026, Swap Stockfoods’ share of searches among stockfeed suppliers in New Zealand increased from 0.84% to 1.7%.
- Across the 12 months ending October 2026, J Swap’s share of searches among stockfeed suppliers in New Zealand peaked at 53.6% in February 2026 and was lowest at 42.1% in August 2026.
- Across the 12 months ending October 2026, Fiber Fresh’s share of searches among stockfeed suppliers in New Zealand peaked at 26.6% in August 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending October 2026, Seales Winslow’s share of searches among stockfeed suppliers in New Zealand peaked at 22.2% in June 2026 and was lowest at 15.8% in October 2026.
- Across the 12 months ending October 2026, GrainHub’s share of searches among stockfeed suppliers in New Zealand peaked at 5.6% in September 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending October 2026, Sharpes Stock Feeds’ share of searches among stockfeed suppliers in New Zealand peaked at 6.5% in December 2025 and was lowest at 3.3% in August 2026.
- Across the 12 months ending October 2026, Advanced Feed’s share of searches among stockfeed suppliers in New Zealand peaked at 2.1% in November 2025 and was lowest at 0.55% in February 2026.
- Across the 12 months ending October 2026, OSP Stock Feeds’ share of searches among stockfeed suppliers in New Zealand peaked at 2.6% in June 2026 and was lowest at 1.1% in February 2026.
- Across the 12 months ending October 2026, Fiber Fresh rose from 3rd to 2nd among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, Seales Winslow fell from 2nd to 3rd among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, GrainHub rose from 5th to 4th among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, Sharpes Stock Feeds fell from 4th to 5th among stockfeed suppliers in New Zealand.
- Across the 12 months ending October 2026, Advanced Feed, OSP Stock Feeds and AgVision held steady: their share of searches among stockfeed suppliers in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand stockfeed suppliers in October 2026?
8 changes

In October 2026, Advanced Feed overtook OSP Stock Feeds and Swap Stockfoods to rank 6th among stockfeed suppliers in New Zealand, with 1.7% of the searches.

In October 2026, J Swap gained share of searches among stockfeed suppliers in New Zealand, from 45.8% to 50.2%.

In October 2026, Fiber Fresh lost share of searches among stockfeed suppliers in New Zealand, from 23.7% to 19.9%.

In October 2026, Seales Winslow lost share of searches among stockfeed suppliers in New Zealand, from 17.7% to 15.8%.

In October 2026, GrainHub lost share of searches among stockfeed suppliers in New Zealand, from 5.6% to 4.6%.

Estimated monthly branded searches for AgVision in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

Estimated monthly branded searches for Swap Stockfoods in New Zealand rose 100% over 12 measured months, from 20 to 40 in October 2026.

Estimated monthly branded searches for Sharpes Stock Feeds in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.
How are branded searches counted for stockfeed suppliers?
12 search terms
Each brand's share of searches among stockfeed suppliers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
J Swap
2 branded search terms
- j swap
- j swap matamata
Fiber Fresh
1 branded search term
- fiber fresh
Seales Winslow
3 branded search terms
- seales winslow
- sealeswinslow
- sealeswinslow blocks
GrainHub
1 branded search term
- grainhub
Sharpes Stock Feeds
1 branded search term
- sharpes stock feeds
Advanced Feed
1 branded search term
- advanced feed
OSP Stock Feeds
1 branded search term
- osp stock feeds
Swap Stockfoods
1 branded search term
- swap stockfoods
AgVision
1 branded search term
- agvision
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