Advanced Feed vs GrainHub:Which is more popular in New Zealand?
In October 2026, GrainHub had more branded searches than Advanced Feed among stockfeed suppliers in New Zealand. GrainHub had about 110 branded searches, while Advanced Feed had 40. GrainHub made up 4.6% of all stockfeed supplier searches we track, and Advanced Feed accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about stockfeed suppliers, Advanced Feed and GrainHub each appeared in two of the five answers. Advanced Feed was mentioned before GrainHub in two out of three answers that named either.
Who do people search for more?
GrainHub, about 3 searches for every 1 for Advanced Feed
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Advanced Feed, named ahead of GrainHub in 2 of 3 answers
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Top stockfeed suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Advanced Feed was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GrainHub was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Advanced Feed was listed before GrainHub in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seales Winslow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharpes Stock Feeds3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GrainHub2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Advanced Feed2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OSP Stock Feeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swap Stockfoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AgVision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J Swap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiber Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stockfeed suppliers
5 answers
Asked ChatGPT
“Which stockfeed supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best stockfeed suppliers in New Zealand?”
Asked ChatGPT
“What's the best stockfeed supplier in New Zealand for farm livestock feed?”
Searched Google, AI Overview
“farm feed nz”
Searched Google, AI Overview
“livestock feed supplier”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Advanced Feed or GrainHub more popular in search?
This chart shows how often people search Google for Advanced Feed and GrainHub by name. Each line represents a brand's share of searches for all nine stockfeed suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for GrainHub, Advanced Feed. The figures are in the table below the chart.
View monthly share of searches table
| Month | J Swap | Fiber Fresh | Seales Winslow | GrainHub | Sharpes Stock Feeds | Advanced Feed | OSP Stock Feeds | Swap Stockfoods | AgVision |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 49% | 16.3% | 20.9% | 2.9% | 5.9% | 2.1% | 1.7% | 0.84% | 0.42% |
| Dec 2025 | 53% | 19% | 16.1% | 1.8% | 6.5% | 0.6% | 1.2% | 1.2% | 0.6% |
| Jan 2026 | 47.7% | 20% | 17.4% | 4.6% | 5.6% | 1% | 2.1% | 1% | 0.51% |
| Feb 2026 | 53.6% | 17.5% | 15.8% | 2.7% | 6% | 0.55% | 1.1% | 1.6% | 1.1% |
| Mar 2026 | 51.2% | 19.5% | 16.3% | 2.8% | 5.7% | 1.2% | 1.2% | 1.6% | 0.41% |
| Apr 2026 | 50% | 17.9% | 16.5% | 4.1% | 6.4% | 1.4% | 1.4% | 1.4% | 0.92% |
| May 2026 | 52.4% | 16.9% | 17.3% | 3% | 6.1% | 0.87% | 1.3% | 1.3% | 0.87% |
| Jun 2026 | 44.8% | 17.8% | 22.2% | 2.6% | 6.3% | 1.5% | 2.6% | 1.5% | 0.74% |
| Jul 2026 | 45% | 19.8% | 21.9% | 4.5% | 3.7% | 1.2% | 1.7% | 1.2% | 0.83% |
| Aug 2026 | 42.1% | 26.6% | 19.2% | 5.2% | 3.3% | 1.1% | 1.1% | 0.74% | 0.74% |
| Sep 2026 | 45.8% | 23.7% | 17.7% | 5.6% | 3.6% | 0.8% | 1.2% | 1.2% | 0.4% |
| Oct 2026 | 50.2% | 19.9% | 15.8% | 4.6% | 3.7% | 1.7% | 1.7% | 1.7% | 0.83% |
How has branded search for Advanced Feed and GrainHub changed in New Zealand over the last 12 months?
3 findings
- GrainHub was ahead of Advanced Feed in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Advanced Feed’s share of searches among stockfeed suppliers in New Zealand moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 12 months ending October 2026, GrainHub’s share of searches among stockfeed suppliers in New Zealand moved from 2.9% to 4.6%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for New Zealand stockfeed suppliers in October 2026?
2 changes
In October 2026, Advanced Feed overtook OSP Stock Feeds and Swap Stockfoods to rank 6th among stockfeed suppliers in New Zealand, with 1.7% of the searches.
In October 2026, GrainHub lost share of searches among stockfeed suppliers in New Zealand, from 5.6% to 4.6%.
How are Advanced Feed’s and GrainHub’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Advanced Feed’s and GrainHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced Feed
1 branded search term
- advanced feed
GrainHub
1 branded search term
- grainhub
Other head-to-heads among stockfeed suppliers
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