Adcam Recruitment vs Talent ID:Which is more popular by branded search in New Zealand?
In August 2026, Talent ID had more branded searches than Adcam Recruitment among whakatane recruitment agencies in New Zealand. Talent ID was estimated to have 120 branded searches compared to Adcam Recruitment’s 30, and held a 1.1% Share of Search versus Adcam Recruitment’s 0.29%.
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Which is more popular in search, Adcam Recruitment or Talent ID?
Compare Whakatane recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Talent ID, Adcam Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Personnel Resources | Talent ID | Adcam Recruitment |
|---|---|---|---|---|
| Oct 2025 | 96.1% | 2.6% | 1.2% | 0.08% |
| Nov 2025 | 95.9% | 3.1% | 0.9% | 0.08% |
| Dec 2025 | 96.3% | 2.4% | 1.2% | 0.11% |
| Jan 2026 | 95.9% | 2.7% | 1.1% | 0.25% |
| Feb 2026 | 96.6% | 2% | 1.3% | 0.08% |
| Mar 2026 | 95.7% | 2.5% | 1.7% | 0.08% |
| Apr 2026 | 96% | 2.7% | 1.3% | 0% |
| May 2026 | 96.2% | 2.5% | 1.1% | 0.16% |
| Jun 2026 | 95.6% | 3% | 1.3% | 0.16% |
| Jul 2026 | 96.6% | 2.6% | 0.66% | 0.09% |
| Aug 2026 | 96% | 2.6% | 1.1% | 0.29% |
| Sep 2026 | — | — | — | — |
How has the Adcam Recruitment and Talent ID comparison changed over the last 12 months?
3 findings
- Talent ID was ahead of Adcam Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adcam Recruitment’s estimated Share of Search among whakatane recruitment agencies in New Zealand moved from 0.08% to 0.29%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 11 months ending August 2026, Talent ID’s estimated Share of Search among whakatane recruitment agencies in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 150 to 120.
How did search popularity change for New Zealand whakatane recruitment agencies in August 2026?
2 changes
Estimated monthly branded searches for Adcam Recruitment in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

Estimated monthly branded searches for Talent ID in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adcam Recruitment’s and Talent ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adcam Recruitment
3 branded search terms
- adcam
- adcam recruitment
- adcam recruitment whakatane
Talent ID
5 branded search terms
- talent id
- talent id jobs
- talent id recruitment
- talent id rotorua
- talentid

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.