Adama vs Key Industries:Which is more popular?

In September 2026, Key Industries had more branded searches than Adama among crop protection brands in New Zealand. Key Industries had about 480 branded searches, while Adama had 30. Key Industries made up 41.7% of all crop protection brand searches we track, and Adama accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about crop protection brands, Adama appeared in four of the five answers and Key Industries in none.

Among crop protection brands in New Zealand in September 2026

Follow Adama vs Key Industries and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Key Industries did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Syngenta	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Adama	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Nufarm	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bayer Crop Science	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
BASF Agricultural Solutions	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Corteva Agriscience	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
UPL	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
FMC	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Key Industries	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Syngenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nufarm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BASF Agricultural Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corteva Agriscience2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FMC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Key Industries0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crop protection brands

5 answers

Asked ChatGPT
“Which crop protection brand should I buy in New Zealand?”
1. 1Nufarm
2. 2Bayer Crop Science
3. 3Syngenta
4. 4Adama
Asked ChatGPT
“What are the best crop protection brands in New Zealand?”
Asked ChatGPT
“What's the best crop protection brand in New Zealand for a farm?”
Searched Google, AI Overview
“crop protection products”
1. 1Syngenta
2. 2Adama
Searched Google, AI Overview
“crop protection brands nz”

Not named in any answer:

Key Industries

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adama or Key Industries more popular in search?

This chart shows how often people search Google for Adama and Key Industries by name. Each line represents a brand's share of searches for all nine crop protection brands we track, month by month, from searches in New Zealand.

Adama and Key Industries among crop protection brands in New Zealand, by month

Month	Key Industries	Syngenta	UPL	Nufarm	Corteva Agriscience	Adama	Bayer Crop Science	FMC	BASF Agricultural Solutions
Oct 2025	39.7%	18.2%	26.4%	7.4%	4.1%	1.7%	1.7%	0%	0.83%
Nov 2025	43.7%	19.3%	20.7%	9.6%	1.5%	2.2%	1.5%	0.74%	0.74%
Dec 2025	44.9%	20.6%	17.8%	7.5%	2.8%	2.8%	1.9%	0.93%	0.93%
Jan 2026	38.2%	16.7%	28.4%	9.8%	3.9%	2%	0.98%	0%	0%
Feb 2026	43.6%	20%	20.9%	6.4%	2.7%	3.6%	1.8%	0%	0.91%
Mar 2026	46.1%	19.5%	20.3%	7%	2.3%	2.3%	1.6%	0%	0.78%
Apr 2026	40.7%	18.6%	27.1%	5.9%	4.2%	1.7%	0.85%	0%	0.85%
May 2026	37.8%	21.3%	28.3%	5.5%	3.1%	0.79%	1.6%	0.79%	0.79%
Jun 2026	46.2%	21.2%	19.2%	4.8%	4.8%	1.9%	0.96%	0%	0.96%
Jul 2026	37.1%	23.8%	26.7%	6.7%	2.9%	0.95%	0.95%	0.95%	0%
Aug 2026	36.8%	24.5%	23.6%	8.5%	1.9%	3.8%	0.94%	0%	0%
Sep 2026	41.7%	21.7%	20%	7%	4.3%	2.6%	1.7%	0.87%	0%

How has the Adama and Key Industries comparison changed over the last 12 months?

3 findings

Key Industries was ahead of Adama in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 20 to 30.
Across the 12 months ending September 2026, Key Industries’ share of searches among crop protection brands in New Zealand moved from 39.7% to 41.7%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for New Zealand crop protection brands in September 2026?

3 changes

In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches.
In September 2026, Key Industries gained share of searches among crop protection brands in New Zealand, from 36.8% to 41.7%.
In September 2026, Adama lost share of searches among crop protection brands in New Zealand, from 3.8% to 2.6%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Adama’s and Key Industries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.