Brandwave

Adama vs Bayer Crop Science:Which is more popular?

In September 2026, Adama had more branded searches than Bayer Crop Science among crop protection brands in New Zealand. Adama had about 30 branded searches, while Bayer Crop Science had 20. Adama made up 2.6% of all crop protection brand searches we track, and Bayer Crop Science accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about crop protection brands, Adama appeared in four of the five answers and Bayer Crop Science in three. Bayer Crop Science was mentioned before Adama in three out of four answers.

Among crop protection brands in New Zealand in September 2026

Who do people search for more?

Adama, about 50% more searches than Bayer Crop Science

Adama 30 searchesBayer Crop Science 20 searches

Who does AI mention more?

Adama, mentioned in 4 of 5 answers, Bayer Crop Science in 3

Adama in 4 of 5Bayer Crop Science in 3 of 5

Who does AI recommend more?

Bayer Crop Science, named ahead of Adama in 3 of 4 answers

Bayer Crop Science first in 3Adama first in 1

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Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bayer Crop Science was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bayer Crop Science was listed before Adama in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayer Crop Science1st
  2. Syngenta2nd
  3. BASF Agricultural Solutions2nd
  4. Nufarm4th
  5. Adama5th
  6. Corteva Agriscience6th
  7. FMC7th
  8. UPL8th
  9. Key Industries–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Syngenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nufarm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BASF Agricultural Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteva Agriscience2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FMC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Key Industries0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crop protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adama or Bayer Crop Science more popular in search?

This chart shows how often people search Google for Adama and Bayer Crop Science by name. Each line represents a brand's share of searches for all nine crop protection brands we track, month by month, from searches in New Zealand.

Adama and Bayer Crop Science among crop protection brands in New Zealand, by month

Share of searches by month for Adama, Bayer Crop Science. The figures are in the table below the chart.

View monthly share of searches table
MonthKey IndustriesSyngentaUPLNufarmCorteva AgriscienceAdamaBayer Crop ScienceFMCBASF Agricultural Solutions
Oct 202539.7%18.2%26.4%7.4%4.1%1.7%1.7%0%0.83%
Nov 202543.7%19.3%20.7%9.6%1.5%2.2%1.5%0.74%0.74%
Dec 202544.9%20.6%17.8%7.5%2.8%2.8%1.9%0.93%0.93%
Jan 202638.2%16.7%28.4%9.8%3.9%2%0.98%0%0%
Feb 202643.6%20%20.9%6.4%2.7%3.6%1.8%0%0.91%
Mar 202646.1%19.5%20.3%7%2.3%2.3%1.6%0%0.78%
Apr 202640.7%18.6%27.1%5.9%4.2%1.7%0.85%0%0.85%
May 202637.8%21.3%28.3%5.5%3.1%0.79%1.6%0.79%0.79%
Jun 202646.2%21.2%19.2%4.8%4.8%1.9%0.96%0%0.96%
Jul 202637.1%23.8%26.7%6.7%2.9%0.95%0.95%0.95%0%
Aug 202636.8%24.5%23.6%8.5%1.9%3.8%0.94%0%0%
Sep 202641.7%21.7%20%7%4.3%2.6%1.7%0.87%0%

How has the Adama and Bayer Crop Science comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crop protection brands in September 2026?

3 changes

  1. In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches.

  2. In September 2026, Bayer Crop Science gained share of searches among crop protection brands in New Zealand, from 0.94% to 1.7%.

  3. In September 2026, Adama lost share of searches among crop protection brands in New Zealand, from 3.8% to 2.6%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Adama’s and Bayer Crop Science’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adama

9 branded search terms

  • adama atrazine
  • adama glyphosate
  • adama herbicide
  • adama herbicide products
  • adama paranex
  • adama paraquat
  • adama pendimethalin
  • atrazine adama
  • galigan adama

Bayer Crop Science

1 branded search term

  • bayer crop science

How the Brand Demand Index is measured

Other head-to-heads among crop protection brands

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