Brandwave

Adama vs BASF Agricultural Solutions:Which is more popular?

In September 2026, Adama had more branded searches than BASF Agricultural Solutions among crop protection brands in New Zealand. Adama had about 30 branded searches, while BASF Agricultural Solutions had 0. Adama made up 2.6% of all crop protection brand searches we track, and BASF Agricultural Solutions accounted for 0%. When we asked ChatGPT and Google AI Overviews about crop protection brands, Adama appeared in four of the five answers and BASF Agricultural Solutions in three. BASF Agricultural Solutions was mentioned before Adama in three out of four answers.

Among crop protection brands in New Zealand in September 2026

Who do people search for more?

Adama, the only one of the two with measured searches

Adama 30 searchesBASF Agricultural Solutions 0 searches

Who does AI mention more?

Adama, mentioned in 4 of 5 answers, BASF Agricultural Solutions in 3

Adama in 4 of 5BASF Agricultural Solutions in 3 of 5

Who does AI recommend more?

BASF Agricultural Solutions, named ahead of Adama in 3 of 4 answers

BASF Agricultural Solutions first in 3Adama first in 1

Follow Adama vs BASF Agricultural Solutions and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BASF Agricultural Solutions was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BASF Agricultural Solutions was listed before Adama in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayer Crop Science1st
  2. Syngenta2nd
  3. BASF Agricultural Solutions2nd
  4. Nufarm4th
  5. Adama5th
  6. Corteva Agriscience6th
  7. FMC7th
  8. UPL8th
  9. Key Industries–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Syngenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nufarm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BASF Agricultural Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteva Agriscience2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FMC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Key Industries0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crop protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adama or BASF Agricultural Solutions more popular in search?

This chart shows how often people search Google for Adama and BASF Agricultural Solutions by name. Each line represents a brand's share of searches for all nine crop protection brands we track, month by month, from searches in New Zealand.

Adama and BASF Agricultural Solutions among crop protection brands in New Zealand, by month

Share of searches by month for Adama, BASF Agricultural Solutions. The figures are in the table below the chart.

View monthly share of searches table
MonthKey IndustriesSyngentaUPLNufarmCorteva AgriscienceAdamaBayer Crop ScienceFMCBASF Agricultural Solutions
Oct 202539.7%18.2%26.4%7.4%4.1%1.7%1.7%0%0.83%
Nov 202543.7%19.3%20.7%9.6%1.5%2.2%1.5%0.74%0.74%
Dec 202544.9%20.6%17.8%7.5%2.8%2.8%1.9%0.93%0.93%
Jan 202638.2%16.7%28.4%9.8%3.9%2%0.98%0%0%
Feb 202643.6%20%20.9%6.4%2.7%3.6%1.8%0%0.91%
Mar 202646.1%19.5%20.3%7%2.3%2.3%1.6%0%0.78%
Apr 202640.7%18.6%27.1%5.9%4.2%1.7%0.85%0%0.85%
May 202637.8%21.3%28.3%5.5%3.1%0.79%1.6%0.79%0.79%
Jun 202646.2%21.2%19.2%4.8%4.8%1.9%0.96%0%0.96%
Jul 202637.1%23.8%26.7%6.7%2.9%0.95%0.95%0.95%0%
Aug 202636.8%24.5%23.6%8.5%1.9%3.8%0.94%0%0%
Sep 202641.7%21.7%20%7%4.3%2.6%1.7%0.87%0%

How has the Adama and BASF Agricultural Solutions comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crop protection brands in September 2026?

4 changes

  1. In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches.

  2. In September 2026, FMC overtook BASF Agricultural Solutions to rank 8th among crop protection brands in New Zealand, with 0.87% of the searches.

  3. In September 2026, Adama lost share of searches among crop protection brands in New Zealand, from 3.8% to 2.6%.

  4. Estimated monthly branded searches for BASF Agricultural Solutions in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Adama’s and BASF Agricultural Solutions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adama

9 branded search terms

  • adama atrazine
  • adama glyphosate
  • adama herbicide
  • adama herbicide products
  • adama paranex
  • adama paraquat
  • adama pendimethalin
  • atrazine adama
  • galigan adama

BASF Agricultural Solutions

1 branded search term

  • basf crop protection

How the Brand Demand Index is measured

Other head-to-heads among crop protection brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free