Accounting Plus vs First Class Accounts:Which is more popular by branded search in New Zealand?
In August 2026, First Class Accounts had more branded searches than Accounting Plus among blenheim accounting firms in New Zealand. First Class Accounts was estimated to have 70 branded searches compared to Accounting Plus’ 20, and held a 2.2% Share of Search versus Accounting Plus’ 0.62%.
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Which is more popular in search, Accounting Plus or First Class Accounts?
Compare Blenheim accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Class Accounts, Accounting Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | WK Advisors & Accountants | First Class Accounts | Blenheim Accounting | McKendry Advisors & Accountants | K & J Consultants | Accounting Plus |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 11.9% | 2.9% | 1.6% | 1.3% | 0.64% | 0.64% |
| Nov 2025 | 79.2% | 12% | 3.2% | 1.8% | 2.1% | 1.1% | 0.7% |
| Dec 2025 | 79% | 11.9% | 3.2% | 2.3% | 1.8% | 0.91% | 0.91% |
| Jan 2026 | 80.1% | 12.7% | 2.9% | 1.6% | 1.3% | 0.98% | 0.33% |
| Feb 2026 | 80.4% | 11.9% | 3.5% | 1.3% | 1.3% | 1.3% | 0.32% |
| Mar 2026 | 79.9% | 12.6% | 3.1% | 1% | 2.3% | 0.52% | 0.52% |
| Apr 2026 | 84.2% | 9.6% | 3.2% | 0.88% | 1.2% | 0.58% | 0.29% |
| May 2026 | 81.6% | 11.8% | 2.7% | 1.5% | 1.5% | 0.6% | 0.3% |
| Jun 2026 | 83.3% | 11.5% | 2.1% | 1.3% | 1% | 0.52% | 0.26% |
| Jul 2026 | 82.6% | 11% | 3% | 1.3% | 1% | 0.67% | 0.33% |
| Aug 2026 | 84.2% | 9.3% | 2.2% | 1.6% | 1.2% | 0.93% | 0.62% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Accounting Plus and First Class Accounts comparison changed over the last 12 months?
3 findings
- First Class Accounts was ahead of Accounting Plus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accounting Plus’ estimated Share of Search among blenheim accounting firms in New Zealand moved from 0.64% to 0.62%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among blenheim accounting firms in New Zealand moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand blenheim accounting firms in August 2026?
1 change

In August 2026, First Class Accounts lost estimated Share of Search among blenheim accounting firms in New Zealand, from 3% to 2.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Accounting Plus’ and First Class Accounts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accounting Plus
1 branded search term
- accounting plus blenheim
First Class Accounts
5 branded search terms
- first class accounts
- first class accounts blenheim
- first class accounts nz
- firstclassaccounts
- firstclassaccounts.co.nz

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