Brandwave

Abodo vs Colorsteel:Which is more popular in New Zealand?

In October 2026, Colorsteel had more branded searches than Abodo among building product brands in New Zealand. Colorsteel had about 4,400 branded searches, while Abodo had 1,270. Colorsteel made up 13.8% of all building product brand searches we track, and Abodo accounted for 4%. When we asked ChatGPT and Google AI Overviews about building product brands, Colorsteel appeared in three of the five answers and Abodo in one. Colorsteel was mentioned before Abodo in every answer.

Among building product brands in New Zealand in October 2026

Who do people search for more?

Colorsteel, about 3 searches for every 1 for Abodo

Colorsteel 4.4K searchesAbodo 1.3K searches

Who does AI mention more?

Colorsteel, mentioned in 3 of 5 answers, Abodo in 1

Colorsteel in 3 of 5Abodo in 1 of 5

Who does AI recommend more?

Colorsteel, named ahead of Abodo in every answer

Colorsteel first in 3Abodo never first

Follow Abodo vs Colorsteel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colorsteel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Abodo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Colorsteel was listed before Abodo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. Nelson Pine10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Abodo or Colorsteel more popular in search?

This chart shows how often people search Google for Abodo and Colorsteel by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.

Abodo and Colorsteel among building product brands in New Zealand, by month

Share of searches by month for Colorsteel, Abodo. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

How has branded search for Abodo and Colorsteel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand building product brands in October 2026?

3 changes

  1. In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches.

  2. In October 2026, Colorsteel gained share of searches among building product brands in New Zealand, from 12.7% to 13.8%.

  3. Estimated monthly branded searches for Abodo in New Zealand fell 11.2% over 12 measured months, from 1.4K to 1.3K in October 2026.

How are Abodo’s and Colorsteel’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Abodo’s and Colorsteel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abodo

5 branded search terms

  • abodo cladding
  • abodo timber
  • abodo timber cladding
  • abodo vertical cladding
  • abodo vulcan cladding

Colorsteel

9 branded search terms

  • colorsteel
  • colorsteel colours
  • colorsteel dridex
  • colorsteel flashing
  • colorsteel flaxpod
  • colorsteel ironsand
  • colorsteel karaka
  • colorsteel scoria
  • flaxpod colorsteel

How the Brand Demand Index is measured

Other head-to-heads among building product brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free