ABB vs Clipsal:Which is more popular in New Zealand?
In October 2026, ABB had more branded searches than Clipsal among electrical accessory brands in New Zealand. ABB had about 1,000 branded searches, while Clipsal had 390. ABB made up 20.2% of all electrical accessory brand searches we track, and Clipsal accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Clipsal appeared in four of the five answers and ABB in none.
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clipsal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ABB did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PDL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HPM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clipsal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schneider Electric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hager1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NHP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electrical accessory brands in New Zealand?”
Asked ChatGPT
“What's the best electrical accessory brand in New Zealand for home wiring?”
Searched Google, AI Overview
“light switch brands”
Searched Google, AI Overview
“electrical fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ABB or Clipsal more popular in search?
This chart shows how often people search Google for ABB and Clipsal by name. Each line represents a brand's share of searches for all eight electrical accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for ABB, Clipsal. The figures are in the table below the chart.
View monthly share of searches table
| Month | ABB | Schneider Electric | Legrand | NHP | PDL | HPM | Clipsal | Hager |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.1% | 18.6% | 17.1% | 12.4% | 12.4% | 5.9% | 8.2% | 4.2% |
| Dec 2025 | 19.4% | 19.4% | 15.9% | 10.5% | 10.5% | 9.4% | 10.2% | 4.6% |
| Jan 2026 | 22.1% | 19.5% | 16.2% | 8.6% | 10.6% | 8.6% | 10.6% | 3.8% |
| Feb 2026 | 21.5% | 21.5% | 13.5% | 10.3% | 10.3% | 8% | 8.6% | 6.2% |
| Mar 2026 | 23.5% | 18.1% | 14.8% | 13% | 10.6% | 7% | 8.3% | 4.7% |
| Apr 2026 | 20.7% | 20.7% | 15.1% | 12.2% | 9.9% | 8.5% | 9.7% | 3.3% |
| May 2026 | 18.9% | 24.6% | 17% | 11.2% | 9.1% | 7.4% | 8.1% | 3.8% |
| Jun 2026 | 19.7% | 19.7% | 15.8% | 11.6% | 11.6% | 9.1% | 7.9% | 4.5% |
| Jul 2026 | 25% | 19.2% | 14.2% | 11.3% | 9.2% | 7.9% | 9.2% | 3.8% |
| Aug 2026 | 24.9% | 19.1% | 14.3% | 11.3% | 11.3% | 7.5% | 8.2% | 3.4% |
| Sep 2026 | 18.2% | 16% | 16.8% | 13.1% | 10.7% | 7.1% | 8.4% | 9.7% |
| Oct 2026 | 20.2% | 17.8% | 16.8% | 14.6% | 9.7% | 8.7% | 7.9% | 4.3% |
How has branded search for ABB and Clipsal changed in New Zealand over the last 12 months?
3 findings
- ABB was ahead of Clipsal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand moved from 21.1% to 20.2%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending October 2026, Clipsal’s share of searches among electrical accessory brands in New Zealand moved from 8.2% to 7.9%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand electrical accessory brands in October 2026?
2 changes
In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches.
In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%.
How are ABB’s and Clipsal’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using ABB’s and Clipsal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABB
1 branded search term
- abb
Clipsal
16 branded search terms
- clipsal
- clipsal 755lpsma4
- clipsal 755psma4
- clipsal cbus
- clipsal ceiling fans
- clipsal fan
- clipsal home automation
- clipsal infrascan
- clipsal led downlights
- clipsal light switches
- clipsal power points
- clipsal saturn
- clipsal smart home
- clipsal switches
- clipsal tpdl1c2
- clipsal wiser
Other head-to-heads among electrical accessory brands
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