AA Smartfuel vs New World Clubcard:Which is more popular by branded search in New Zealand?
In August 2026, New World Clubcard had more branded searches than AA Smartfuel among loyalty programmes in New Zealand. New World Clubcard was estimated to have 13.2K branded searches compared to AA Smartfuel’s 120, and held a 21% Share of Search versus AA Smartfuel’s 0.19%.
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Which is more popular in search, AA Smartfuel or New World Clubcard?
Compare the rewards and loyalty programmes New Zealanders collect points with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New World Clubcard, AA Smartfuel. The figures are in the table below the chart.
View monthly share of search table
| Month | Airpoints | Everyday Rewards | New World Clubcard | AA Smartfuel |
|---|---|---|---|---|
| Oct 2025 | 50.9% | 34% | 14.9% | 0.24% |
| Nov 2025 | 54.7% | 31.4% | 13.7% | 0.16% |
| Dec 2025 | 45.5% | 33.2% | 21.1% | 0.19% |
| Jan 2026 | 46.2% | 37.8% | 15.7% | 0.19% |
| Feb 2026 | 47.7% | 32.4% | 19.7% | 0.22% |
| Mar 2026 | 47.7% | 37.2% | 14.8% | 0.28% |
| Apr 2026 | 47.5% | 34.5% | 17.9% | 0.15% |
| May 2026 | 36.1% | 31.6% | 32.1% | 0.15% |
| Jun 2026 | 28.8% | 22.9% | 48.2% | 0.12% |
| Jul 2026 | 40.8% | 31% | 28.1% | 0.11% |
| Aug 2026 | 43% | 35.8% | 21% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the AA Smartfuel and New World Clubcard comparison changed over the last 12 months?
3 findings
- New World Clubcard was ahead of AA Smartfuel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AA Smartfuel’s estimated Share of Search among loyalty programmes in New Zealand moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 170 to 120.
- Across the 11 months ending August 2026, New World Clubcard’s estimated Share of Search among loyalty programmes in New Zealand moved from 14.9% to 21%, and its estimated monthly branded searches moved from 10.4K to 13.2K.
How did search popularity change for New Zealand loyalty programmes in August 2026?
2 changes
In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.
Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AA Smartfuel’s and New World Clubcard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Smartfuel
7 branded search terms
- aa smartfuel
- aa smartfuel card
- aa smartfuel nz
- aa smartfuel rewards
- aasmartfuel
- aasmartfuel card
- aasmartfuel nz
New World Clubcard
10 branded search terms
- clubcard
- new world clubcard
- new world clubcard app
- new world clubcard application
- new world clubcard nz
- new world clubcard online
- new world clubcard points
- new world clubcard rewards
- newworld co nz
- newworldclubcard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.