Brandwave

A&C Homestore vs The Homestore:Which is more popular?

In September 2026, A&C Homestore and The Homestore were level in searches among homeware retailers in New Zealand, with an estimated 1.9K branded searches each, at 0.09% of the total each. When we asked ChatGPT and Google AI Overviews about homeware retailers, A&C Homestore and The Homestore each appeared in three of the five answers. A&C Homestore was mentioned before The Homestore in every answer that named either.

Among homeware retailers in New Zealand in September 2026

Who do people search for more?

A&C Homestore and The Homestore are searched for about as often as each other.

A&C Homestore 1.9K searchesThe Homestore 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

A&C Homestore in 3 of 5The Homestore in 3 of 5

Who does AI recommend more?

A&C Homestore, named ahead of The Homestore in 2 of 2 answers

A&C Homestore first in 2The Homestore never first

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Top homeware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, A&C Homestore and The Homestore were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. A&C Homestore was listed before The Homestore in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briscoes Homeware1st
  2. Father Rabbit2nd
  3. Kmart NZ3rd
  4. Città4th
  5. A&C Homestore5th
  6. The Warehouse6th
  7. The Homestore7th
  8. Farmers8th
  9. Spotlight–
  10. IKEA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Warehouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Father Rabbit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A&C Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is A&C Homestore or The Homestore more popular in search?

This chart shows how often people search Google for A&C Homestore and The Homestore by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.

A&C Homestore and The Homestore among homeware retailers in New Zealand, by month

Share of searches by month for A&C Homestore, The Homestore. The figures are in the table below the chart.

View monthly share of searches table
MonthKmart NZBriscoes HomewareThe WarehouseSpotlightIKEACittàFather RabbitA&C HomestoreThe HomestoreFarmers
Oct 202555%17.1%17.1%7.6%2.2%0.5%0.16%0.11%0.07%0.09%
Nov 202552.4%20%16.8%6%3.9%0.48%0.2%0.11%0.07%0.07%
Dec 202542.9%19.2%15.9%4.7%16.4%0.4%0.23%0.07%0.1%0.06%
Jan 202648%17.6%17.9%5.3%10.4%0.43%0.14%0.09%0.09%0.08%
Feb 202650%15.3%18.3%6.6%8.9%0.45%0.14%0.08%0.08%0.07%
Mar 202654%14.6%17.3%6.3%7%0.5%0.13%0.09%0.09%0.07%
Apr 202651.9%18.8%15.4%6.8%6.4%0.44%0.12%0.08%0.08%0.07%
May 202648.8%18%17.2%7.6%7.5%0.49%0.13%0.09%0.11%0.08%
Jun 202651.5%17.6%14.5%7.8%7.8%0.5%0.11%0.08%0.09%0.07%
Jul 202649.5%21.1%13.8%6.1%8.8%0.4%0.11%0.07%0.11%0.06%
Aug 202651.3%18.1%14.4%7.8%7.5%0.51%0.14%0.09%0.11%0.07%
Sep 202652.9%18.6%14.8%6.5%6.2%0.51%0.14%0.09%0.09%0.06%

How has the A&C Homestore and The Homestore comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: The Homestore took it in December 2025.
  • Across the 12 months ending September 2026, A&C Homestore’s share of searches among homeware retailers in New Zealand moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, The Homestore’s share of searches among homeware retailers in New Zealand moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

How did search popularity change for New Zealand homeware retailers in September 2026?

2 changes

  1. In September 2026, A&C Homestore rose from 9th to 8th among homeware retailers in New Zealand.

  2. In September 2026, The Homestore fell from 8th to 9th among homeware retailers in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using A&C Homestore’s and The Homestore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

A&C Homestore

1 branded search term

  • a&c homestore

The Homestore

1 branded search term

  • the homestore

How the Brand Demand Index is measured

Other head-to-heads among homeware retailers

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