2talk vs 3CX:Which is more popular by branded search in New Zealand?
In August 2026, 2talk had more branded searches than 3CX among business phone systems in New Zealand. 2talk was estimated to have 1.8K branded searches compared to 3CX’s 1.2K, and held a 42.8% Share of Search versus 3CX’s 27.2%.
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Which is more popular in search, 2talk or 3CX?
Compare the cloud phone and VoIP systems New Zealand businesses call with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 2talk, 3CX. The figures are in the table below the chart.
View monthly share of search table
| Month | 2talk | 3CX | Aircall | Dialpad | Zoom Phone | RingCentral |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 26.1% | 10.1% | 14.3% | 3.8% | 2.8% |
| Nov 2025 | 39.8% | 29.1% | 11.2% | 13.9% | 2.9% | 2.9% |
| Dec 2025 | 39.1% | 29% | 11.8% | 13.5% | 3.7% | 3% |
| Jan 2026 | 39.5% | 29.4% | 11.4% | 13% | 3.4% | 3.2% |
| Feb 2026 | 38% | 31.4% | 11.2% | 12.2% | 3.8% | 3.3% |
| Mar 2026 | 40.3% | 28.2% | 11.7% | 13.7% | 3.4% | 2.7% |
| Apr 2026 | 38.5% | 29.6% | 11.9% | 13.2% | 3.7% | 3.2% |
| May 2026 | 43.9% | 27.5% | 10.3% | 12.5% | 3.9% | 2% |
| Jun 2026 | 42.4% | 27.3% | 12.6% | 12.1% | 3.1% | 2.6% |
| Jul 2026 | 37.9% | 29.8% | 13.7% | 12% | 3.3% | 3.3% |
| Aug 2026 | 42.8% | 27.2% | 12.3% | 11.6% | 3.3% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the 2talk and 3CX comparison changed over the last 12 months?
3 findings
- 2talk was ahead of 3CX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 2talk’s estimated Share of Search among business phone systems in New Zealand moved from 43% to 42.8%, and its estimated monthly branded searches held steady at 1.8K.
- Across the 11 months ending August 2026, 3CX’s estimated Share of Search among business phone systems in New Zealand moved from 26.1% to 27.2%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand business phone systems in August 2026?
2 changes
In August 2026, 2talk gained estimated Share of Search among business phone systems in New Zealand, from 37.9% to 42.8%.
In August 2026, 3CX lost estimated Share of Search among business phone systems in New Zealand, from 29.8% to 27.2%.
How each brand is measured
Brandwave collects information about searches that people make online using 2talk’s and 3CX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.