Brandwave

OneStaff vs Personnel Resources:Which is more popular by branded search in New Zealand?

In August 2026, OneStaff had more branded searches than Personnel Resources among whakatane recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Personnel Resources’ 270, and held a 96% Share of Search versus Personnel Resources’ 2.6%.

Share of Search among whakatane recruitment agencies in New Zealand in August 2026Which is more popular in search, OneStaff or Personnel Resources?
OneStaff96%10.1K searches
vs
Personnel Resources2.6%270 searches

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Which is more popular in search, OneStaff or Personnel Resources?

Compare Whakatane recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

OneStaff and Personnel Resources among whakatane recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Personnel Resources. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffPersonnel ResourcesTalent IDAdcam Recruitment
Oct 202596.1%2.6%1.2%0.08%
Nov 202595.9%3.1%0.9%0.08%
Dec 202596.3%2.4%1.2%0.11%
Jan 202695.9%2.7%1.1%0.25%
Feb 202696.6%2%1.3%0.08%
Mar 202695.7%2.5%1.7%0.08%
Apr 202696%2.7%1.3%0%
May 202696.2%2.5%1.1%0.16%
Jun 202695.6%3%1.3%0.16%
Jul 202696.6%2.6%0.66%0.09%
Aug 202696%2.6%1.1%0.29%
Sep 2026————

How has the OneStaff and Personnel Resources comparison changed over the last 12 months?

How did search popularity change for New Zealand whakatane recruitment agencies in August 2026?

  1. In August 2026, OneStaff lost estimated Share of Search among whakatane recruitment agencies in New Zealand, from 96.6% to 96%.

  2. Estimated monthly branded searches for Personnel Resources in New Zealand fell 15.6% over 11 measured months, from 320 to 270 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using OneStaff’s and Personnel Resources’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OneStaff

29 branded search terms

  • one staff
  • one staff agency
  • one staff new plymouth
  • one staff nz
  • one staff queenstown
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff auckland
  • onestaff christchurch
  • onestaff co nz
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff new plymouth
  • onestaff new zealand
  • onestaff nz
  • onestaff palmerston north
  • onestaff palmerston north jobs
  • onestaff queenstown
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga
  • onestaff wellington
  • onestaff.co.nz

Personnel Resources

10 branded search terms

  • personnel resources
  • personnel resources jobs
  • personnel resources nz
  • personnel resources recruitment
  • personnel resources rotorua
  • personnel resources staffing
  • personnel resources whakatane
  • personnelresources
  • personnelresources co nz
  • personnelresources.co.nz

How the Brand Demand Index is measured

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