Brandwave

Bosch vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Bosch among wall chaser machine brands in New Zealand. Makita had about 9,100 branded searches, while Bosch had 70. Makita made up 56.7% of all wall chaser machine brand searches we track, and Bosch accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about wall chaser machine brands, Makita appeared in four of the five answers and Bosch in three. Bosch was mentioned before Makita in three out of four answers.

Among wall chaser machine brands in New Zealand in September 2026

Who do people search for more?

Makita, about 130 searches for every 1 for Bosch

Makita 9.1K searchesBosch 70 searches

Who does AI mention more?

Makita, mentioned in 4 of 5 answers, Bosch in 3

Makita in 4 of 5Bosch in 3 of 5

Who does AI recommend more?

Bosch, named ahead of Makita in 3 of 4 answers

Bosch first in 3Makita first in 1

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Top wall chaser machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Makita in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. DeWalt3rd
  4. Hilti4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wall chaser machine brands

5 answers
  • Asked ChatGPT

    “Which wall chaser machine brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Makita
    3. 3Hilti
    4. 4DeWalt
  • Asked ChatGPT

    “What are the best wall chaser machine brands in New Zealand?”

    1. 1Bosch
    2. 2Makita
    3. 3Hilti
    4. 4DeWalt
  • Asked ChatGPT

    “What's the best wall chaser machine brand in New Zealand for cutting brick walls?”

    1. 1Bosch
    2. 2Makita
    3. 3Hilti
  • Searched Google, AI Overview

    “concrete chaser machine”

    1. 1Hilti
  • Searched Google, AI Overview

    “wall cutter tool”

    1. 1DeWalt
    2. 2Makita

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Makita more popular in search?

This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all four wall chaser machine brands we track, month by month, from searches in New Zealand.

Bosch and Makita among wall chaser machine brands in New Zealand, by month

Share of searches by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHiltiBosch
Oct 202553.4%29.4%16.9%0.35%
Nov 202547.2%37.3%14.9%0.56%
Dec 202556%31.8%11.8%0.37%
Jan 202654.9%30.8%14%0.37%
Feb 202654.2%31.3%13.8%0.8%
Mar 202650.1%30%19.4%0.47%
Apr 202652.9%29.6%17%0.5%
May 202652.7%30%16.7%0.62%
Jun 202651.2%35.6%12.8%0.47%
Jul 202654.3%31.4%13.8%0.51%
Aug 202652.3%34.3%13.1%0.34%
Sep 202656.7%31.1%11.8%0.44%

How has the Bosch and Makita comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wall chaser machine brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among wall chaser machine brands in New Zealand, from 52.3% to 56.7%.

  2. Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch 10kg washing machine

Makita

2 branded search terms

  • makita
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among wall chaser machine brands

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