Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch among wall chaser machine brands in New Zealand. DeWalt had about 4,990 branded searches, while Bosch had 70. DeWalt made up 31.1% of all wall chaser machine brand searches we track, and Bosch accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about wall chaser machine brands, Bosch and DeWalt each appeared in three of the five answers. Bosch was mentioned before DeWalt in three out of four answers.

Among wall chaser machine brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 71 searches for every 1 for Bosch

DeWalt 5K searchesBosch 70 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bosch in 3 of 5DeWalt in 3 of 5

Who does AI recommend more?

Bosch, named ahead of DeWalt in 3 of 4 answers

Bosch first in 3DeWalt first in 1

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Top wall chaser machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before DeWalt in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. DeWalt3rd
  4. Hilti4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wall chaser machine brands

5 answers
  • Asked ChatGPT

    “Which wall chaser machine brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Makita
    3. 3Hilti
    4. 4DeWalt
  • Asked ChatGPT

    “What are the best wall chaser machine brands in New Zealand?”

    1. 1Bosch
    2. 2Makita
    3. 3Hilti
    4. 4DeWalt
  • Asked ChatGPT

    “What's the best wall chaser machine brand in New Zealand for cutting brick walls?”

    1. 1Bosch
    2. 2Makita
    3. 3Hilti
  • Searched Google, AI Overview

    “concrete chaser machine”

    1. 1Hilti
  • Searched Google, AI Overview

    “wall cutter tool”

    1. 1DeWalt
    2. 2Makita

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or DeWalt more popular in search?

This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all four wall chaser machine brands we track, month by month, from searches in New Zealand.

Bosch and DeWalt among wall chaser machine brands in New Zealand, by month

Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHiltiBosch
Oct 202553.4%29.4%16.9%0.35%
Nov 202547.2%37.3%14.9%0.56%
Dec 202556%31.8%11.8%0.37%
Jan 202654.9%30.8%14%0.37%
Feb 202654.2%31.3%13.8%0.8%
Mar 202650.1%30%19.4%0.47%
Apr 202652.9%29.6%17%0.5%
May 202652.7%30%16.7%0.62%
Jun 202651.2%35.6%12.8%0.47%
Jul 202654.3%31.4%13.8%0.51%
Aug 202652.3%34.3%13.1%0.34%
Sep 202656.7%31.1%11.8%0.44%

How has the Bosch and DeWalt comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand wall chaser machine brands in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among wall chaser machine brands in New Zealand, from 34.3% to 31.1%.

  2. Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch 10kg washing machine

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

How the Brand Demand Index is measured

Other head-to-heads among wall chaser machine brands

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