Hisense vs LG:Which is more popular by branded search in New Zealand?
In August 2026, LG had more branded searches than Hisense among TV brands in New Zealand. LG was estimated to have 12.8K branded searches compared to Hisense’s 4.8K, and held an 11.5% Share of Search versus Hisense’s 4.3%.
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Which is more popular in search, Hisense or LG?
Compare the TV brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LG, Hisense. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Samsung | Philips | LG | Hisense | TCL | Panasonic | Veon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 18.4% | 15.2% | 10.1% | 4.5% | 3.7% | 4.2% | 2% |
| Nov 2025 | 44.6% | 17.2% | 15.8% | 8.8% | 4.2% | 3.9% | 3.9% | 1.6% |
| Dec 2025 | 43.2% | 16.6% | 16.6% | 8.4% | 4.7% | 3.8% | 4.6% | 2.1% |
| Jan 2026 | 38% | 18.9% | 15.6% | 10.8% | 5.4% | 4.6% | 4.7% | 1.9% |
| Feb 2026 | 38.3% | 18.8% | 15.2% | 12.7% | 4.4% | 4.2% | 4.5% | 1.9% |
| Mar 2026 | 38% | 18.7% | 13.5% | 15.2% | 4.8% | 4.1% | 4% | 1.7% |
| Apr 2026 | 36.3% | 19.2% | 16.9% | 12% | 5.6% | 4.4% | 3.8% | 1.9% |
| May 2026 | 37.8% | 18.7% | 17.1% | 12.5% | 4.5% | 4.1% | 3.6% | 1.7% |
| Jun 2026 | 37.4% | 19.4% | 16.2% | 12.8% | 5% | 3.8% | 3.6% | 1.7% |
| Jul 2026 | 38.4% | 19% | 16.6% | 12.2% | 4.8% | 3.6% | 3.7% | 1.7% |
| Aug 2026 | 38.5% | 19.1% | 17.4% | 11.5% | 4.3% | 3.6% | 3.4% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hisense and LG comparison changed over the last 12 months?
3 findings
- LG was ahead of Hisense in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hisense’s estimated Share of Search among TV brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 4.8K.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand moved from 10.1% to 11.5%, and its estimated monthly branded searches moved from 9.7K to 12.8K.
How each brand is measured
Brandwave collects information about searches that people make online using Hisense’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hisense
23 branded search terms
- hisense
- hisense 100 inch tv
- hisense 40 inch tv
- hisense 417l bottom mount fridge
- hisense 50 inch tv
- hisense 55 inch tv
- hisense 65 inch tv
- hisense 75 inch tv
- hisense 85 inch tv
- hisense bar fridge
- hisense brand
- hisense french door fridge
- hisense fridge
- hisense fridge freezer
- hisense near me
- hisense new zealand
- hisense nz
- hisense oled tv
- hisense tv
- hisense u7
- hisense u7q
- hisense u8
- tv hisense 32 inch
LG
39 branded search terms
- lg 10kg washing machine
- lg 24 inch monitor
- lg 32 inch monitor
- lg 34 inch ultrawide monitor
- lg 4k monitor
- lg 5k monitor
- lg 7 5 kg washing machine
- lg curved monitor
- lg direct drive washing machine
- lg dishwasher
- lg dryer
- lg dryer washer
- lg french door fridge
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg inverter direct drive washing machine
- lg monitor
- lg monitor 27 inch
- lg oled monitor
- lg oled tv
- lg oven
- lg stackable washer dryer
- lg thinq washing machine
- lg top load washing machine
- lg top loader
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear gaming monitor
- lg ultragear monitor
- lg ultrawide monitor
- lg washing dryer combo
- lg washing machine
- lg washing machine 7kg
- lg washing machine 8kg
- lg washing machine 9 kg
- lg washing machine repairing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.