Quiksilver vs Roxy:Which is more popular?
In September 2026, Quiksilver and Roxy were level in searches among surf brands in New Zealand, with an estimated 610 versus 590 branded searches, at 3.3% and 3.2% of the total. When we asked ChatGPT and Google AI Overviews about surf brands, Quiksilver and Roxy each appeared in two of the five answers. Quiksilver and Roxy were each mentioned first in two of the four answers that named either.
Who do people search for more?
Quiksilver and Roxy are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top surf brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quiksilver and Roxy were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Quiksilver and Roxy were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rip Curl1st
Billabong2nd- Seventhwave3rd
Roxy4th- JS Industries5th
- Gemma Lee6th
Volcom7th
Quiksilver8th
O'Neill9th
Salty Crew–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JS Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quiksilver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roxy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seventhwave2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gemma Lee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salty Crew0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surf brands
5 answers
Asked ChatGPT
“Which surf brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surf brands in New Zealand?”
Asked ChatGPT
“What's the best surf brand in New Zealand for beachwear?”
Searched Google, AI Overview
“surf brands”
Searched Google, AI Overview
“surf clothing nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Quiksilver or Roxy more popular in search?
This chart shows how often people search Google for Quiksilver and Roxy by name. Each line represents a brand's share of searches for all ten surf brands we track, month by month, from searches in New Zealand.
Share of searches by month for Quiksilver, Roxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Billabong | Rip Curl | Volcom | Salty Crew | O'Neill | Quiksilver | Roxy | Seventhwave | Gemma Lee | JS Industries |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 36.7% | 7.2% | 9.1% | 5.9% | 4.9% | 3.2% | 1.6% | 0.55% | 0.55% |
| Nov 2025 | 30.9% | 36.8% | 5.2% | 10.7% | 5.2% | 4.5% | 3.8% | 1.6% | 0.85% | 0.46% |
| Dec 2025 | 28.7% | 38.3% | 5.6% | 11.2% | 5.7% | 4.1% | 3.1% | 2% | 0.71% | 0.47% |
| Jan 2026 | 30.3% | 38.4% | 6.5% | 7.5% | 6.6% | 4% | 3.5% | 2% | 0.59% | 0.59% |
| Feb 2026 | 30.7% | 36% | 6.8% | 7.3% | 7.8% | 5.1% | 2.9% | 1.9% | 0.82% | 0.82% |
| Mar 2026 | 29.6% | 35.7% | 8.6% | 7.4% | 7.6% | 5.1% | 2.4% | 1.9% | 0.65% | 1% |
| Apr 2026 | 33.3% | 33.5% | 9.1% | 7% | 7.1% | 4.1% | 2.2% | 2.1% | 0.38% | 1.2% |
| May 2026 | 30.7% | 30.7% | 10.3% | 9.3% | 7.8% | 5.2% | 2.4% | 1.9% | 0.83% | 1% |
| Jun 2026 | 26.6% | 34.2% | 11.2% | 8.4% | 8.1% | 6.2% | 2.2% | 1.7% | 0.45% | 0.89% |
| Jul 2026 | 27% | 34.2% | 12.1% | 8.5% | 7.9% | 5% | 2.5% | 1.6% | 0.43% | 0.68% |
| Aug 2026 | 31.4% | 32.3% | 11.2% | 7.9% | 7.1% | 4.3% | 3.1% | 1.5% | 0.65% | 0.53% |
| Sep 2026 | 35.5% | 33.6% | 8.6% | 6.9% | 6.5% | 3.3% | 3.2% | 1.2% | 0.6% | 0.6% |
How has the Quiksilver and Roxy comparison changed over the last 12 months?
3 findings
- Quiksilver was ahead of Roxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among surf brands in New Zealand moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 980 to 610.
- Across the 12 months ending September 2026, Roxy’s share of searches among surf brands in New Zealand held steady at 3.2%, and its estimated monthly branded searches moved from 650 to 590.
How did search popularity change for New Zealand surf brands in September 2026?
2 changes
In September 2026, Quiksilver lost share of searches among surf brands in New Zealand, from 4.3% to 3.3%.
Roxy’s share of searches among surf brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 3.2% in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Quiksilver’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quiksilver
6 branded search terms
- quiksilver
- quiksilver apparel
- quiksilver boardshorts
- quiksilver clothing
- quiksilver hoody
- quiksilver wetsuit
Roxy
5 branded search terms
- boardshorts roxy
- roxy boardshorts
- roxy clothing
- roxy swimwear
- roxy wetsuit
Other head-to-heads among surf brands
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