DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among spade bits brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 61.4% of all spade bits brand searches we track, and Milwaukee accounted for 36.3%. When we asked ChatGPT and Google AI Overviews about spade bits brands, Milwaukee appeared in two of the five answers and DeWalt in one. Milwaukee was mentioned before DeWalt in every answer that named either.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
Milwaukee, mentioned in 2 of 5 answers, DeWalt in 1
Who does AI recommend more?
Milwaukee, named ahead of DeWalt in 2 of 2 answers
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Top spade bits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before DeWalt in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about spade bits brands
5 answers
Asked ChatGPT
“Which spade bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spade bit brands in New Zealand?”
Asked ChatGPT
“What's the best spade bit brand in New Zealand for clean wood holes?”
Searched Google, AI Overview
“wood drill bits”
Searched Google, AI Overview
“drill bit set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all four spade bits brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Irwin | Bosch |
|---|---|---|---|---|
| Oct 2025 | 64% | 33.6% | 2.3% | 0.15% |
| Nov 2025 | 69.6% | 28.4% | 1.9% | 0.12% |
| Dec 2025 | 65.4% | 32.2% | 2.3% | 0.15% |
| Jan 2026 | 68.4% | 28.9% | 2.6% | 0.16% |
| Feb 2026 | 65.1% | 32.4% | 2.4% | 0.15% |
| Mar 2026 | 64.6% | 32.6% | 2.6% | 0.14% |
| Apr 2026 | 64.5% | 32.5% | 2.9% | 0.15% |
| May 2026 | 59.8% | 37.3% | 2.6% | 0.28% |
| Jun 2026 | 63.7% | 33.5% | 2.5% | 0.24% |
| Jul 2026 | 60.5% | 36.3% | 2.9% | 0.28% |
| Aug 2026 | 55.1% | 41.4% | 3.1% | 0.33% |
| Sep 2026 | 61.4% | 36.3% | 2.1% | 0.25% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among spade bits brands in New Zealand moved from 64% to 61.4%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among spade bits brands in New Zealand moved from 33.6% to 36.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand spade bits brands in September 2026?
2 changes
In September 2026, DeWalt gained share of searches among spade bits brands in New Zealand, from 55.1% to 61.4%.
In September 2026, Milwaukee lost share of searches among spade bits brands in New Zealand, from 41.4% to 36.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among spade bits brands
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