Brandwave

Skin Institute vs The Cosmetic Clinic:Which is more popular?

In September 2026, The Cosmetic Clinic had more branded searches than Skin Institute among skin and laser clinics in New Zealand. The Cosmetic Clinic had about 6,570 branded searches, while Skin Institute had 5,880. The Cosmetic Clinic made up 20.4% of all skin and laser clinic searches we track, and Skin Institute accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about skin and laser clinics, Skin Institute appeared in two of the four answers and The Cosmetic Clinic in none.

Among skin and laser clinics in New Zealand in September 2026

Who do people search for more?

The Cosmetic Clinic, about 12% more searches than Skin Institute

The Cosmetic Clinic 6.6K searchesSkin Institute 5.9K searches

Who does AI mention more?

Skin Institute, mentioned in 2 of 4 answers, The Cosmetic Clinic in 0

Skin Institute in 2 of 4The Cosmetic Clinic in 0 of 4

Who does AI recommend more?

Skin Institute, the only one of the two named

Skin Institute first in 2The Cosmetic Clinic never named

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Top skin and laser clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Skin Institute was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Cosmetic Clinic did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Laser Clinics New Zealand1st
  2. Auckland Skin & Laser Centre2nd
  3. Skin Institute3rd
  4. Laser Skin Technologies4th
  5. The Cosmetic Clinic–
  6. Caci–
  7. Ever Young Laser & Skin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Laser Clinics New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skin Institute2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Laser Skin Technologies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Auckland Skin & Laser Centre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Cosmetic Clinic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Caci0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ever Young Laser & Skin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about skin and laser clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Skin Institute or The Cosmetic Clinic more popular in search?

This chart shows how often people search Google for Skin Institute and The Cosmetic Clinic by name. Each line represents a brand's share of searches for all seven skin and laser clinics we track, month by month, from searches in New Zealand.

Skin Institute and The Cosmetic Clinic among skin and laser clinics in New Zealand, by month

Share of searches by month for The Cosmetic Clinic, Skin Institute. The figures are in the table below the chart.

View monthly share of searches table
MonthLaser Clinics New ZealandThe Cosmetic ClinicSkin InstituteCaciLaser Skin TechnologiesAuckland Skin & Laser CentreEver Young Laser & Skin
Oct 202548.7%16.6%18.2%15.5%0.62%0.21%0.09%
Nov 202555%16.4%15.5%12.1%0.62%0.26%0.07%
Dec 202550.2%18.3%16.6%13.9%0.85%0.16%0.07%
Jan 202646.9%17.1%19%15.9%0.8%0.21%0.12%
Feb 202646.3%16.7%19.7%15.8%1.2%0.19%0.15%
Mar 202643.2%22.6%18.6%14.4%0.9%0.25%0.08%
Apr 202645.1%18.7%18.6%16.6%0.7%0.23%0.1%
May 202643.1%19.8%18%17.7%0.9%0.38%0.14%
Jun 202646.3%20.2%16.8%15.5%0.97%0.15%0.09%
Jul 202643.1%18.8%18.7%17.9%1.1%0.24%0.1%
Aug 202644.6%18.3%18.6%17.1%0.86%0.36%0.13%
Sep 202644.4%20.4%18.3%15.5%0.99%0.28%0.16%

How has the Skin Institute and The Cosmetic Clinic comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: The Cosmetic Clinic took it in November 2025, Skin Institute took it in January 2026, The Cosmetic Clinic took it in March 2026, Skin Institute took it in August 2026, The Cosmetic Clinic took it in September 2026.
  • Across the 12 months ending September 2026, Skin Institute’s share of searches among skin and laser clinics in New Zealand moved from 18.2% to 18.3%, and its estimated monthly branded searches moved from 6.2K to 5.9K.
  • Across the 12 months ending September 2026, The Cosmetic Clinic’s share of searches among skin and laser clinics in New Zealand moved from 16.6% to 20.4%, and its estimated monthly branded searches moved from 5.6K to 6.6K.

How did search popularity change for New Zealand skin and laser clinics in September 2026?

1 change

  1. In September 2026, The Cosmetic Clinic overtook Skin Institute to rank 2nd among skin and laser clinics in New Zealand, with 20.4% of the searches.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Skin Institute’s and The Cosmetic Clinic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skin Institute

12 branded search terms

  • albany skin institute
  • dermatology skin institute
  • silverdale skin institute
  • skin institute
  • skin institute constellation
  • skin institute doctors
  • skin institute henderson
  • skin institute northwest
  • skin institute ponsonby
  • skin institute richmond
  • skininstitute
  • the skin institute

The Cosmetic Clinic

7 branded search terms

  • the cosmetic clinic
  • the cosmetic clinic botany
  • the cosmetic clinic cbd
  • the cosmetic clinic nelson
  • the cosmetic clinic richmond
  • the cosmetic clinic westcity
  • thecosmeticclinic

How the Brand Demand Index is measured

Other head-to-heads among skin and laser clinics

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