DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among power drill brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 38.5% of all power drill brand searches we track, and DeWalt accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about power drill brands, Makita appeared in all four answers and DeWalt in three. Makita was mentioned before DeWalt in every answer.
Who do people search for more?
Makita, about 82% more searches than DeWalt
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of DeWalt in every answer
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Top power drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Makita appeared in all four answers. DeWalt was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Makita was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about power drill brands
4 answers
Asked ChatGPT
“Which power drill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power drill brands in New Zealand?”
Asked ChatGPT
“What's the best power drill brand in New Zealand for home repairs?”
Searched Google, AI Overview
“cordless drill nz”
Searched Google, AI Overview
“drill brand”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all four power drill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 39.2% | 27.8% | 21.6% | 11.3% |
| Nov 2025 | 31.5% | 33.5% | 24.8% | 10.1% |
| Dec 2025 | 34.3% | 36.6% | 19.5% | 9.6% |
| Jan 2026 | 37.3% | 32.9% | 20.9% | 8.8% |
| Feb 2026 | 38.7% | 27.9% | 22.3% | 11.1% |
| Mar 2026 | 35.9% | 31.7% | 21.5% | 10.9% |
| Apr 2026 | 39% | 28.2% | 21.8% | 11% |
| May 2026 | 40% | 23.1% | 22.7% | 14.2% |
| Jun 2026 | 37.9% | 21.9% | 26.3% | 13.9% |
| Jul 2026 | 39.8% | 23.4% | 23% | 13.8% |
| Aug 2026 | 35% | 24.8% | 23% | 17.2% |
| Sep 2026 | 38.5% | 27.9% | 21.1% | 12.5% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power drill brands in New Zealand moved from 21.6% to 21.1%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Makita’s share of searches among power drill brands in New Zealand moved from 39.2% to 38.5%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand power drill brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among power drill brands in New Zealand, from 35% to 38.5%.
In September 2026, DeWalt lost share of searches among power drill brands in New Zealand, from 23% to 21.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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