Brandwave

Faber-Castell vs Pentel:Which is more popular?

In September 2026, Faber-Castell had more branded searches than Pentel among pen brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Pentel had 90. Faber-Castell made up 31.5% of all pen brand searches we track, and Pentel accounted for 2%. When we asked ChatGPT and Google AI Overviews about pen brands, Pentel appeared in four of the five answers and Faber-Castell in none.

Among pen brands in New Zealand in September 2026

Who do people search for more?

Faber-Castell, about 16 searches for every 1 for Pentel

Faber-Castell 1.4K searchesPentel 90 searches

Who does AI mention more?

Pentel, mentioned in 4 of 5 answers, Faber-Castell in 0

Pentel in 4 of 5Faber-Castell in 0 of 5

Who does AI recommend more?

Pentel, the only one of the two named

Pentel first in 4Faber-Castell never named

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Top pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Faber-Castell did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. uni-ball1st
  2. Pilot2nd
  3. BIC3rd
  4. Pentel4th
  5. Zebra5th
  6. Faber-Castell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BIC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zebra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faber-Castell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Faber-Castell or Pentel more popular in search?

This chart shows how often people search Google for Faber-Castell and Pentel by name. Each line represents a brand's share of searches for all six pen brands we track, month by month, from searches in New Zealand.

Faber-Castell and Pentel among pen brands in New Zealand, by month

Share of searches by month for Faber-Castell, Pentel. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellBICuni-ballPilotPentelZebra
Oct 202529.3%34.6%14.6%14.9%3.9%2.5%
Nov 202536.9%31.1%14%12.8%2.6%2.6%
Dec 202544.6%29.9%11.1%10.8%2.1%1.5%
Jan 202633.8%32.3%17%13.5%2.3%1.3%
Feb 202629.8%26.5%25.6%14.2%2.5%1.4%
Mar 202626.1%32.9%20%15.7%2.1%3.3%
Apr 202631.9%36.8%15.7%11.8%2.2%1.7%
May 202630.2%31.8%16.6%17.7%2%1.6%
Jun 202629.8%32.2%17.5%15.2%2.9%2.4%
Jul 202627.9%33.5%21.2%13.8%1.8%1.8%
Aug 202628%29.3%24.3%14.2%2.3%1.9%
Sep 202631.5%31%19.3%14.2%2%2%

How has the Faber-Castell and Pentel comparison changed over the last 12 months?

3 findings
  • Faber-Castell was ahead of Pentel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Faber-Castell’s share of searches among pen brands in New Zealand moved from 29.3% to 31.5%, and its estimated monthly branded searches moved from 1K to 1.4K.
  • Across the 12 months ending September 2026, Pentel’s share of searches among pen brands in New Zealand moved from 3.9% to 2%, and its estimated monthly branded searches moved from 140 to 90.

How did search popularity change for New Zealand pen brands in September 2026?

2 changes

  1. In September 2026, Faber-Castell overtook BIC to become the leader among pen brands in New Zealand, with 31.5% of the searches.

  2. Estimated monthly branded searches for Pentel in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Faber-Castell’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faber-Castell

5 branded search terms

  • faber castell
  • faber castell erasers
  • faber castell pen
  • faber castell polychromos
  • fabercastell

Pentel

1 branded search term

  • pentel

How the Brand Demand Index is measured

Other head-to-heads among pen brands

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