BIC vs Parker:Which is more popular in New Zealand?
In October 2026, Parker had more branded searches than BIC among pen brands in New Zealand. Parker had about 880 branded searches, while BIC had 720. Parker made up 32.2% of all pen brand searches we track, and BIC accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about pen brands, BIC and Parker each appeared in three of the five answers. Parker was mentioned before BIC in three out of five answers.
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Top pen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BIC and Parker were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Parker was listed before BIC in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BIC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zebra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Faber-Castell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pen brands
5 answers
Asked ChatGPT
“Which pen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pen brands in New Zealand?”
Asked ChatGPT
“What's the best pen brand in New Zealand for everyday writing?”
Searched Google, AI Overview
“pen brands”
Searched Google, AI Overview
“ballpoint pens nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BIC or Parker more popular in search?
This chart shows how often people search Google for BIC and Parker by name. Each line represents a brand's share of searches for all seven pen brands we track, month by month, from searches in New Zealand.
Share of searches by month for Parker, BIC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Parker | BIC | Pilot | uni-ball | Faber-Castell | Pentel | Zebra |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.7% | 15.5% | 15.5% | 10.2% | 8.3% | 3.4% | 4.4% |
| Dec 2025 | 49% | 12.7% | 12.7% | 8.3% | 10.3% | 4.4% | 2.5% |
| Jan 2026 | 32.7% | 21.8% | 17.7% | 11.8% | 9.5% | 4.1% | 2.3% |
| Feb 2026 | 37.9% | 16.8% | 16.8% | 13.7% | 7.4% | 4.7% | 2.6% |
| Mar 2026 | 34.9% | 19% | 19% | 10.3% | 6.7% | 4.4% | 5.6% |
| Apr 2026 | 33.2% | 27.2% | 14.7% | 7.8% | 9.7% | 4.1% | 3.2% |
| May 2026 | 34.8% | 19% | 23.3% | 8.3% | 8.3% | 3.6% | 2.8% |
| Jun 2026 | 38.1% | 20.8% | 16.9% | 9.1% | 7.4% | 3.9% | 3.9% |
| Jul 2026 | 39.1% | 17.3% | 17.3% | 11.6% | 7.6% | 4% | 3.1% |
| Aug 2026 | 36.5% | 17.5% | 17.5% | 14.2% | 7.7% | 3.3% | 3.3% |
| Sep 2026 | 38% | 18.3% | 18.3% | 12.2% | 6.5% | 3.4% | 3.4% |
| Oct 2026 | 32.2% | 26.4% | 17.6% | 9.5% | 7.7% | 4% | 2.6% |
How has branded search for BIC and Parker changed in New Zealand over the last 12 months?
3 findings
- Parker was ahead of BIC in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BIC’s share of searches among pen brands in New Zealand moved from 15.5% to 26.4%, and its estimated monthly branded searches moved from 320 to 720.
- Across the 12 months ending October 2026, Parker’s share of searches among pen brands in New Zealand moved from 42.7% to 32.2%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand pen brands in October 2026?
2 changes
In October 2026, BIC gained share of searches among pen brands in New Zealand, from 18.3% to 26.4%.
In October 2026, Parker lost share of searches among pen brands in New Zealand, from 38% to 32.2%.
How are BIC’s and Parker’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BIC’s and Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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