Makita vs Milwaukee:Which is more popular?
In September 2026, Makita had more branded searches than Milwaukee among panel saw brands in New Zealand. Makita had about 12,000 branded searches, while Milwaukee had 2,950. Makita made up 46.3% of all panel saw brand searches we track, and Milwaukee accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about panel saw brands, Makita appeared in one of the five answers and Milwaukee in none.
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Top panel saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Felder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altendorf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about panel saw brands
5 answers
Asked ChatGPT
“Which panel saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best panel saw brands in New Zealand?”
Asked ChatGPT
“What's the best panel saw brand in New Zealand for a workshop?”
Searched Google, AI Overview
“panel saw brands”
Searched Google, AI Overview
“best panel saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all six panel saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Festool | Milwaukee | Felder | Altendorf |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 30.5% | 10.9% | 10.8% | 0.05% | 0.05% |
| Nov 2025 | 42.8% | 37.7% | 8.6% | 10.7% | 0.09% | 0.04% |
| Dec 2025 | 48.9% | 31.5% | 8.4% | 11% | 0.05% | 0.05% |
| Jan 2026 | 49.4% | 32.2% | 8.9% | 9.4% | 0.05% | 0.05% |
| Feb 2026 | 46.5% | 32.6% | 10.1% | 10.6% | 0.1% | 0.05% |
| Mar 2026 | 45% | 32.7% | 11.3% | 10.9% | 0.1% | 0.05% |
| Apr 2026 | 47.5% | 32.6% | 9.2% | 10.6% | 0.1% | 0.05% |
| May 2026 | 44.5% | 32.8% | 10.2% | 12.3% | 0.14% | 0.05% |
| Jun 2026 | 42.1% | 35.6% | 10.5% | 11.7% | 0.08% | 0.04% |
| Jul 2026 | 43.7% | 33.5% | 11.1% | 11.6% | 0.09% | 0.04% |
| Aug 2026 | 43% | 32.3% | 9.4% | 15.3% | 0.04% | 0% |
| Sep 2026 | 46.3% | 30.4% | 11.8% | 11.4% | 0.08% | 0.04% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among panel saw brands in New Zealand moved from 47.6% to 46.3%, and its estimated monthly branded searches moved from 9.7K to 12K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among panel saw brands in New Zealand moved from 10.8% to 11.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand panel saw brands in September 2026?
3 changes
In September 2026, Festool overtook Milwaukee to rank 3rd among panel saw brands in New Zealand, with 11.8% of the searches.
In September 2026, Makita gained share of searches among panel saw brands in New Zealand, from 43% to 46.3%.
In September 2026, Milwaukee lost share of searches among panel saw brands in New Zealand, from 15.3% to 11.4%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among panel saw brands
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