McNae Group vs SES Electrical:Which is more popular by branded search in New Zealand?
In August 2026, McNae Group had more branded searches than SES Electrical among palmerston north electrical contractors in New Zealand. McNae Group was estimated to have 280 branded searches compared to SES Electrical’s 100, and held a 38.4% Share of Search versus SES Electrical’s 13.7%.
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Which is more popular in search, McNae Group or SES Electrical?
Compare Palmerston North electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McNae Group, SES Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | McNae Group | Linc Electrical | John Leader Electrical | SES Electrical | TKR Electrical |
|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 35.4% | 23.1% | 12.3% | 10.8% |
| Nov 2025 | 22.4% | 35.8% | 17.9% | 10.4% | 13.4% |
| Dec 2025 | 21.3% | 29.8% | 25.5% | 12.8% | 10.6% |
| Jan 2026 | 27.3% | 32.7% | 20% | 10.9% | 9.1% |
| Feb 2026 | 25% | 28.6% | 21.4% | 14.3% | 10.7% |
| Mar 2026 | 32.6% | 23.3% | 23.3% | 11.6% | 9.3% |
| Apr 2026 | 27% | 31.1% | 17.6% | 13.5% | 10.8% |
| May 2026 | 27.9% | 29.4% | 19.1% | 11.8% | 11.8% |
| Jun 2026 | 34.6% | 23.5% | 16% | 18.5% | 7.4% |
| Jul 2026 | 27.5% | 25% | 22.5% | 18.8% | 6.3% |
| Aug 2026 | 38.4% | 27.4% | 15.1% | 13.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the McNae Group and SES Electrical comparison changed over the last 12 months?
3 findings
- McNae Group was ahead of SES Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McNae Group’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 18.5% to 38.4%, and its estimated monthly branded searches moved from 120 to 280.
- Across the 11 months ending August 2026, SES Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 12.3% to 13.7%, and its estimated monthly branded searches moved from 80 to 100.
How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?
2 changes
In August 2026, McNae Group gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 27.5% to 38.4%.
In August 2026, SES Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 18.8% to 13.7%.
How each brand is measured
Brandwave collects information about searches that people make online using McNae Group’s and SES Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McNae Group
2 branded search terms
- mcnae
- mcnae group
SES Electrical
3 branded search terms
- ses electrical
- ses electrical palmerston north
- seselectrical
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.