Janome vs Singer:Which is more popular?
In September 2026, Janome had more branded searches than Singer among needle threader brands in New Zealand. Janome had about 630 branded searches, while Singer had 390. Janome made up 32.8% of all needle threader brand searches we track, and Singer accounted for 20.3%. When we asked ChatGPT and Google AI Overviews about needle threader brands, neither Janome nor Singer appeared in any of the five answers.
Who do people search for more?
Janome, about 62% more searches than Singer
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top needle threader brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Janome nor Singer showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about needle threader brands
5 answers
Asked ChatGPT
“Which needle threader brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best needle threader brands in New Zealand?”
Asked ChatGPT
“What's the best needle threader brand in New Zealand for sewing?”
Searched Google, AI Overview
“needle threader nz”
Searched Google, AI Overview
“sewing needle threader”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Janome or Singer more popular in search?
This chart shows how often people search Google for Janome and Singer by name. Each line represents a brand's share of searches for all three needle threader brands we track, month by month, from searches in New Zealand.
Share of searches by month for Janome, Singer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bernina | Janome | Singer |
|---|---|---|---|
| Oct 2025 | 48.6% | 35.8% | 15.6% |
| Nov 2025 | 49% | 35.9% | 15.1% |
| Dec 2025 | 49.5% | 37.8% | 12.8% |
| Jan 2026 | 48.6% | 35.5% | 15.9% |
| Feb 2026 | 49.5% | 37.5% | 13% |
| Mar 2026 | 49.2% | 33.3% | 17.4% |
| Apr 2026 | 48.7% | 34.9% | 16.4% |
| May 2026 | 48.1% | 36.7% | 15.2% |
| Jun 2026 | 46.9% | 35.3% | 17.9% |
| Jul 2026 | 44.2% | 35.1% | 20.7% |
| Aug 2026 | 44.2% | 39.3% | 16.5% |
| Sep 2026 | 46.9% | 32.8% | 20.3% |
How has the Janome and Singer comparison changed over the last 12 months?
3 findings
- Janome was ahead of Singer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Janome’s share of searches among needle threader brands in New Zealand moved from 35.8% to 32.8%, and its estimated monthly branded searches moved from 620 to 630.
- Across the 12 months ending September 2026, Singer’s share of searches among needle threader brands in New Zealand moved from 15.6% to 20.3%, and its estimated monthly branded searches moved from 270 to 390.
How did search popularity change for New Zealand needle threader brands in September 2026?
2 changes
In September 2026, Singer gained share of searches among needle threader brands in New Zealand, from 16.5% to 20.3%.
In September 2026, Janome lost share of searches among needle threader brands in New Zealand, from 39.3% to 32.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Janome’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among needle threader brands
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