Brandwave

Beth Shan vs Dunstalls:Which is more popular by branded search in New Zealand?

In August 2026, Beth Shan had more branded searches than Dunstalls among napier funeral directors in New Zealand. Beth Shan was estimated to have 1.4K branded searches compared to Dunstalls’ 930, and held a 49.8% Share of Search versus Dunstalls’ 32.2%.

Share of Search among napier funeral directors in New Zealand in August 2026Which is more popular in search, Beth Shan or Dunstalls?
Beth Shan49.8%1.4K searches
vs
Dunstalls32.2%930 searches

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Which is more popular in search, Beth Shan or Dunstalls?

Compare Napier funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beth Shan and Dunstalls among napier funeral directors in New Zealand, by month

Share of Search by month for Beth Shan, Dunstalls. The figures are in the table below the chart.

View monthly share of search table
MonthBeth ShanDunstallsHoward & Gannon
Oct 202558%28.8%13.2%
Nov 202557.2%27%15.8%
Dec 202560.4%27.1%12.4%
Jan 202662.7%25.8%11.5%
Feb 202643.7%45.9%10.4%
Mar 202652.5%31.7%15.8%
Apr 202656.4%34.4%9.1%
May 202661.3%27.4%11.3%
Jun 202653.3%37%9.7%
Jul 202657.5%32.6%9.8%
Aug 202649.8%32.2%18%
Sep 2026———

How has the Beth Shan and Dunstalls comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Dunstalls took it in February 2026, Beth Shan took it in March 2026.
  • Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among napier funeral directors in New Zealand moved from 58% to 49.8%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
  • Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among napier funeral directors in New Zealand moved from 28.8% to 32.2%, and its estimated monthly branded searches moved from 740 to 930.

How did search popularity change for New Zealand napier funeral directors in August 2026?

  1. In August 2026, Beth Shan lost estimated Share of Search among napier funeral directors in New Zealand, from 57.5% to 49.8%.

  2. Estimated monthly branded searches for Dunstalls in New Zealand rose 25.7% over 11 measured months, from 740 to 930 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Beth Shan’s and Dunstalls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beth Shan

9 branded search terms

  • beth shan
  • beth shan funeral
  • beth shan funerals hastings
  • beth shan funerals napier
  • beth shan hastings
  • beth shan near me
  • beth-shan
  • beth-shan hastings
  • bethshan

Dunstalls

12 branded search terms

  • dunstall's funeral services
  • dunstall’s funeral services
  • dunstall's funeral services napier
  • dunstall’s funeral services napier
  • dunstalls
  • dunstalls co nz
  • dunstalls funeral
  • dunstalls funeral directors
  • dunstalls funeral home
  • dunstalls funeral services
  • dunstalls funeral services napier
  • dunstalls.co.nz

How the Brand Demand Index is measured

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