Epidemic Sound vs Soundstripe:Which is more popular?
In September 2026, Epidemic Sound had more branded searches than Soundstripe among music licensing services in New Zealand. Epidemic Sound had about 1,630 branded searches, while Soundstripe had 60. Epidemic Sound made up 30.9% of all music licensing service searches we track, and Soundstripe accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about music licensing services, Epidemic Sound appeared in three of the five answers and Soundstripe in two. Epidemic Sound was mentioned before Soundstripe in every answer.
Who do people search for more?
Epidemic Sound, about 27 searches for every 1 for Soundstripe
Who does AI mention more?
Epidemic Sound, mentioned in 3 of 5 answers, Soundstripe in 2
Who does AI recommend more?
Epidemic Sound, named ahead of Soundstripe in every answer
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Top music licensing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Epidemic Sound was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Soundstripe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Epidemic Sound was listed before Soundstripe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Artlist1st- Epidemic Sound2nd
OneMusic3rd
Musicbed4th
Soundstripe5th
PremiumBeat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epidemic Sound3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OneMusic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Artlist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Musicbed2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Soundstripe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PremiumBeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about music licensing services
5 answers
Asked ChatGPT
“Which music licensing service should I use in New Zealand?”
Asked ChatGPT
“What are the best music licensing services in New Zealand?”
Asked ChatGPT
“What's the best music licensing service in New Zealand for video background music?”
Searched Google, AI Overview
“royalty free music”
Searched Google, AI Overview
“music licensing service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Epidemic Sound or Soundstripe more popular in search?
This chart shows how often people search Google for Epidemic Sound and Soundstripe by name. Each line represents a brand's share of searches for all six music licensing services we track, month by month, from searches in New Zealand.
Share of searches by month for Epidemic Sound, Soundstripe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Artlist | Epidemic Sound | OneMusic | Musicbed | Soundstripe | PremiumBeat |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 21.5% | 19.1% | 5.2% | 2.9% | 0.81% |
| Nov 2025 | 46.5% | 25% | 18.1% | 6% | 3.4% | 0.94% |
| Dec 2025 | 50.5% | 28.3% | 13.4% | 4.4% | 2.7% | 0.63% |
| Jan 2026 | 43.4% | 24.4% | 24% | 4.8% | 2.9% | 0.55% |
| Feb 2026 | 48.3% | 27.5% | 15.9% | 5.3% | 2.4% | 0.61% |
| Mar 2026 | 48.7% | 26.9% | 15.7% | 5.4% | 2.5% | 0.82% |
| Apr 2026 | 45.2% | 26.4% | 17.3% | 7.9% | 2.4% | 0.79% |
| May 2026 | 47.2% | 26.6% | 17.1% | 6.5% | 2% | 0.59% |
| Jun 2026 | 43.4% | 30.7% | 16.3% | 6% | 2.8% | 0.75% |
| Jul 2026 | 41.3% | 34.4% | 16.3% | 5.4% | 2.1% | 0.63% |
| Aug 2026 | 42.4% | 29.8% | 19.6% | 5.9% | 1.8% | 0.55% |
| Sep 2026 | 42.9% | 30.9% | 18.6% | 6.1% | 1.1% | 0.38% |
How has the Epidemic Sound and Soundstripe comparison changed over the last 12 months?
3 findings
- Epidemic Sound was ahead of Soundstripe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epidemic Sound’s share of searches among music licensing services in New Zealand moved from 21.5% to 30.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Soundstripe’s share of searches among music licensing services in New Zealand moved from 2.9% to 1.1%, and its estimated monthly branded searches moved from 180 to 60.
How did search popularity change for New Zealand music licensing services in September 2026?
2 changes
In September 2026, Epidemic Sound gained share of searches among music licensing services in New Zealand, from 29.8% to 30.9%.
In September 2026, Soundstripe lost share of searches among music licensing services in New Zealand, from 1.8% to 1.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Epidemic Sound’s and Soundstripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Epidemic Sound
2 branded search terms
- epidemic sound
- epidemicsound
Soundstripe
2 branded search terms
- soundstripe
- soundstripe music license
Other head-to-heads among music licensing services
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