DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among LED work light brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 32.1% of all LED work light brand searches we track, and Milwaukee accounted for 19%. When we asked ChatGPT and Google AI Overviews about LED work light brands, Milwaukee appeared in all five answers and DeWalt in four. Milwaukee was mentioned before DeWalt in every answer.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, named ahead of DeWalt in every answer
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Top LED work light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about LED work light brands
5 answers
Asked ChatGPT
“Which LED work light brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best LED work light brands in New Zealand?”
Asked ChatGPT
“What's the best LED work light brand in New Zealand for a dark worksite?”
Searched Google, AI Overview
“best work light”
Searched Google, AI Overview
“cordless work light”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all four LED work light brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | DeWalt | Milwaukee | Makita |
|---|---|---|---|---|
| Oct 2025 | 48.6% | 33.3% | 17.5% | 0.71% |
| Nov 2025 | 52.4% | 33.4% | 13.7% | 0.5% |
| Dec 2025 | 59% | 27.1% | 13.4% | 0.56% |
| Jan 2026 | 54.7% | 31.3% | 13.2% | 0.75% |
| Feb 2026 | 47.7% | 34.4% | 17.1% | 0.8% |
| Mar 2026 | 51.1% | 31.9% | 16.1% | 0.92% |
| Apr 2026 | 48% | 33.6% | 16.9% | 1.5% |
| May 2026 | 40.9% | 35.4% | 22.1% | 1.5% |
| Jun 2026 | 38.9% | 38.9% | 20.5% | 1.8% |
| Jul 2026 | 41.3% | 35.7% | 21.4% | 1.6% |
| Aug 2026 | 41.3% | 32.8% | 24.7% | 1.2% |
| Sep 2026 | 48.1% | 32.1% | 19% | 0.84% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among LED work light brands in New Zealand moved from 33.3% to 32.1%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among LED work light brands in New Zealand moved from 17.5% to 19%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand LED work light brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among LED work light brands in New Zealand, from 24.7% to 19%.
In September 2026, DeWalt lost share of searches among LED work light brands in New Zealand, from 32.8% to 32.1%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among LED work light brands
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