Brandwave

DeWalt vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than DeWalt among hedge cutter brands in New Zealand. Ryobi had about 8,480 branded searches, while DeWalt had 4,990. Ryobi made up 26.4% of all hedge cutter brand searches we track, and DeWalt accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about hedge cutter brands, Ryobi appeared in all five answers and DeWalt in one. Ryobi was mentioned before DeWalt in every answer.

Among hedge cutter brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 70% more searches than DeWalt

Ryobi 8.5K searchesDeWalt 5K searches

Who does AI mention more?

Ryobi, mentioned in every answer we collected

Ryobi in 5 of 5DeWalt in 1 of 5

Who does AI recommend more?

Ryobi, named ahead of DeWalt in every answer

Ryobi first in 5DeWalt never first

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Top hedge cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ryobi was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Makita2nd
  3. Ryobi3rd
  4. DeWalt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hedge cutter brands

5 answers
  • Asked ChatGPT

    “Which hedge cutter brand should I buy in New Zealand?”

    1. 1Stihl
    2. 2Ryobi
    3. 3Makita
  • Asked ChatGPT

    “What are the best hedge cutter brands in New Zealand?”

    1. 1Stihl
    2. 2Makita
    3. 3Ryobi
  • Asked ChatGPT

    “What's the best hedge cutter brand in New Zealand for garden trimming?”

    1. 1Stihl
    2. 2Makita
    3. 3Ryobi
  • Searched Google, AI Overview

    “hedge trimmer nz”

    1. 1Stihl
    2. 2Ryobi
    3. 3Makita
  • Searched Google, AI Overview

    “electric hedge cutter”

    1. 1Stihl
    2. 2Makita
    3. 3Ryobi
    4. 4DeWalt

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Ryobi more popular in search?

This chart shows how often people search Google for DeWalt and Ryobi by name. Each line represents a brand's share of searches for all four hedge cutter brands we track, month by month, from searches in New Zealand.

DeWalt and Ryobi among hedge cutter brands in New Zealand, by month

Share of searches by month for Ryobi, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaDeWalt
Oct 202538%25.2%22.5%14.3%
Nov 202537.2%29.7%17.4%15.8%
Dec 202537.1%32%18.7%12.2%
Jan 202639.4%27.4%20.3%12.9%
Feb 202640.6%24.4%21.2%13.9%
Mar 202635.6%27.9%21.7%14.7%
Apr 202637.2%25.3%22.9%14.6%
May 202641.9%20.3%22.8%14.9%
Jun 202635.4%21.7%23.9%19.1%
Jul 202636.7%21.7%25.1%16.4%
Aug 202634.7%24.6%23.2%17.5%
Sep 202633%26.4%25.2%15.5%

How has the DeWalt and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among hedge cutter brands in New Zealand moved from 14.3% to 15.5%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among hedge cutter brands in New Zealand moved from 25.2% to 26.4%, and its estimated monthly branded searches moved from 7.4K to 8.5K.

How did search popularity change for New Zealand hedge cutter brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among hedge cutter brands in New Zealand, from 24.6% to 26.4%.

  2. In September 2026, DeWalt lost share of searches among hedge cutter brands in New Zealand, from 17.5% to 15.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Ryobi

3 branded search terms

  • ryobi
  • ryobi hedge trimmer
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among hedge cutter brands

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