Brandwave

OPI vs Sally Hansen:Which is more popular?

In September 2026, OPI had more branded searches than Sally Hansen among gel polish brands in New Zealand. OPI had about 2,110 branded searches, while Sally Hansen had 400. OPI made up 20.7% of all gel polish brand searches we track, and Sally Hansen accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about gel polish brands, OPI appeared in two of the five answers and Sally Hansen in none.

Among gel polish brands in New Zealand in September 2026

Who do people search for more?

OPI, about 5 searches for every 1 for Sally Hansen

OPI 2.1K searchesSally Hansen 400 searches

Who does AI mention more?

OPI, mentioned in 2 of 5 answers, Sally Hansen in 0

OPI in 2 of 5Sally Hansen in 0 of 5

Who does AI recommend more?

OPI, the only one of the two named

OPI first in 2Sally Hansen never named

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Top gel polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OPI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sally Hansen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gelish1st
  2. Gelous2nd
  3. OPI3rd
  4. CND Shellac4th
  5. DND5th
  6. Essie–
  7. Sally Hansen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gelous4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CND Shellac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sally Hansen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gel polish brands

5 answers

  • Asked ChatGPT

    “Which gel polish brand should I buy in New Zealand?”

    1. 1Gelish
    2. 2CND Shellac
    3. 3OPI
    4. 4Gelous

  • Asked ChatGPT

    “What are the best gel polish brands in New Zealand?”

    1. 1OPI
    2. 2Gelish
    3. 3CND Shellac
    4. 4DND

  • Asked ChatGPT

    “What's the best gel polish brand in New Zealand for at home nails?”

    1. 1Gelous
    2. 2Gelish
    3. 3DND

  • Searched Google, AI Overview

    “gel nail polish nz”

    1. 1Gelous
    2. 2Gelish

  • Searched Google, AI Overview

    “home gel manicure”

    1. 1Gelous

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OPI or Sally Hansen more popular in search?

This chart shows how often people search Google for OPI and Sally Hansen by name. Each line represents a brand's share of searches for all seven gel polish brands we track, month by month, from searches in New Zealand.

OPI and Sally Hansen among gel polish brands in New Zealand, by month

Share of searches by month for OPI, Sally Hansen. The figures are in the table below the chart.

View monthly share of searches table
MonthGelousGelishOPIEssieSally HansenDNDCND Shellac
Oct 202548.5%20.8%19.2%7%3.3%0.63%0.45%
Nov 202551.8%18.2%17.9%7.2%3.4%0.86%0.55%
Dec 202545.3%23.4%19.8%6.9%3.2%1.2%0.27%
Jan 202643%23.1%20.2%8.2%3.7%1.4%0.56%
Feb 202643.5%20%23.3%7.7%3.7%1.4%0.4%
Mar 202642.8%19.6%23.8%8.4%3.4%1.4%0.68%
Apr 202641.3%19%25.5%8.7%3.5%1.3%0.66%
May 202640.1%18.4%28.3%8%3.6%1.3%0.27%
Jun 202645.6%17%26%6.8%3.1%1.2%0.34%
Jul 202640.8%18.7%26.5%9.4%3%1.3%0.37%
Aug 202642.7%19.6%23.4%8.9%3.9%1.4%0.19%
Sep 202643.2%21.4%20.7%9%3.9%1.4%0.29%

How has the OPI and Sally Hansen comparison changed over the last 12 months?

3 findings
  • OPI was ahead of Sally Hansen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OPI’s share of searches among gel polish brands in New Zealand moved from 19.2% to 20.7%, and its estimated monthly branded searches held steady at 2.1K.
  • Across the 12 months ending September 2026, Sally Hansen’s share of searches among gel polish brands in New Zealand moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 370 to 400.

How did search popularity change for New Zealand gel polish brands in September 2026?

2 changes

  1. In September 2026, Gelish overtook OPI to rank 2nd among gel polish brands in New Zealand, with 21.4% of the searches.

  2. In September 2026, OPI lost share of searches among gel polish brands in New Zealand, from 23.4% to 20.7%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using OPI’s and Sally Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OPI

6 branded search terms

  • opi
  • opi nail envy
  • opi nail gel
  • opi nail lacquer
  • opi nail paint
  • opi rapidry

Sally Hansen

3 branded search terms

  • sally hansen
  • sally hansen instadri
  • sallyhansen

How the Brand Demand Index is measured

Other head-to-heads among gel polish brands

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