Brandwave

LG vs Smeg:Which is more popular?

In September 2026, LG had more branded searches than Smeg among gas stove brands in New Zealand. LG had about 280 branded searches, while Smeg had 210. LG made up 1.2% of all gas stove brand searches we track, and Smeg accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about gas stove brands, Smeg appeared in four of the five answers and LG in none.

Among gas stove brands in New Zealand in September 2026

Who do people search for more?

LG, about 33% more searches than Smeg

LG 280 searchesSmeg 210 searches

Who does AI mention more?

Smeg, mentioned in 4 of 5 answers, LG in 0

Smeg in 4 of 5LG in 0 of 5

Who does AI recommend more?

Smeg, the only one of the two named

Smeg first in 4LG never named

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Top gas stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas stove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LG or Smeg more popular in search?

This chart shows how often people search Google for LG and Smeg by name. Each line represents a brand's share of searches for all six gas stove brands we track, month by month, from searches in New Zealand.

LG and Smeg among gas stove brands in New Zealand, by month

Share of searches by month for LG, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelWestinghouseBoschSamsungLGSmeg
Oct 202587.5%6.8%1.9%1.6%1.2%1.1%
Nov 202588.9%5.7%1.7%1.7%1.3%0.57%
Dec 202588.7%5.7%1.6%2.1%1.3%0.62%
Jan 202688.5%5.7%1.9%1.7%1.2%0.88%
Feb 202689.2%5.8%1.9%1.4%1.1%0.62%
Mar 202689.7%5.8%1.4%1.4%1.1%0.58%
Apr 202687.3%6.8%1.9%1.6%1.6%0.76%
May 202689.4%5.9%1.8%1.2%1.1%0.66%
Jun 202689.4%5.9%1.7%1.2%1.4%0.59%
Jul 202689.5%6.1%1.5%1.3%1.1%0.58%
Aug 202688%6.7%1.6%1.7%1.2%0.82%
Sep 202686.1%8.1%2%1.7%1.2%0.9%

How has the LG and Smeg comparison changed over the last 12 months?

3 findings
  • LG was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among gas stove brands in New Zealand held steady at 1.2%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Smeg’s share of searches among gas stove brands in New Zealand moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 260 to 210.

How did search popularity change for New Zealand gas stove brands in September 2026?

1 change
  1. Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LG’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Smeg

2 branded search terms

  • smeg freestanding oven
  • smeg gas oven

How the Brand Demand Index is measured

Other head-to-heads among gas stove brands

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