Bosch vs Smeg:Which is more popular?
In September 2026, Bosch had more branded searches than Smeg among gas stove brands in New Zealand. Bosch had about 460 branded searches, while Smeg had 210. Bosch made up 2% of all gas stove brand searches we track, and Smeg accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about gas stove brands, Bosch and Smeg each appeared in four of the five answers. Bosch was mentioned before Smeg in three out of four answers.
Who do people search for more?
Bosch, about 2 searches for every 1 for Smeg
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Bosch, named ahead of Smeg in 3 of 4 answers
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Top gas stove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch and Smeg were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Smeg in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st- Bosch2nd
Smeg3rd
Westinghouse4th
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas stove brands
5 answers
Asked ChatGPT
“Which gas stove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas stove brands in New Zealand?”
Asked ChatGPT
“What's the best gas stove brand in New Zealand for a home kitchen?”
Searched Google, AI Overview
“gas cooktop nz”
Searched Google, AI Overview
“gas range nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Smeg more popular in search?
This chart shows how often people search Google for Bosch and Smeg by name. Each line represents a brand's share of searches for all six gas stove brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bosch, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Westinghouse | Bosch | Samsung | LG | Smeg |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.8% | 1.9% | 1.6% | 1.2% | 1.1% |
| Nov 2025 | 88.9% | 5.7% | 1.7% | 1.7% | 1.3% | 0.57% |
| Dec 2025 | 88.7% | 5.7% | 1.6% | 2.1% | 1.3% | 0.62% |
| Jan 2026 | 88.5% | 5.7% | 1.9% | 1.7% | 1.2% | 0.88% |
| Feb 2026 | 89.2% | 5.8% | 1.9% | 1.4% | 1.1% | 0.62% |
| Mar 2026 | 89.7% | 5.8% | 1.4% | 1.4% | 1.1% | 0.58% |
| Apr 2026 | 87.3% | 6.8% | 1.9% | 1.6% | 1.6% | 0.76% |
| May 2026 | 89.4% | 5.9% | 1.8% | 1.2% | 1.1% | 0.66% |
| Jun 2026 | 89.4% | 5.9% | 1.7% | 1.2% | 1.4% | 0.59% |
| Jul 2026 | 89.5% | 6.1% | 1.5% | 1.3% | 1.1% | 0.58% |
| Aug 2026 | 88% | 6.7% | 1.6% | 1.7% | 1.2% | 0.82% |
| Sep 2026 | 86.1% | 8.1% | 2% | 1.7% | 1.2% | 0.9% |
How has the Bosch and Smeg comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among gas stove brands in New Zealand moved from 1.9% to 2%, and its estimated monthly branded searches moved from 440 to 460.
- Across the 12 months ending September 2026, Smeg’s share of searches among gas stove brands in New Zealand moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 260 to 210.
How did search popularity change for New Zealand gas stove brands in September 2026?
2 changes
In September 2026, Bosch rose from 4th to 3rd among gas stove brands in New Zealand.
Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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