Brandwave

NextMinute vs Simpro:Which is more popular in New Zealand?

In September 2026, Simpro had more branded searches than NextMinute among field service management platforms in New Zealand. Simpro had about 2,180 branded searches, while NextMinute had 480. Simpro made up 21.9% of all field service management platform searches we track, and NextMinute accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about field service management platforms, Simpro appeared in three of the five answers and NextMinute in two. Simpro was mentioned before NextMinute in three out of five answers.

Among field service management platforms in New Zealand in September 2026

Who do people search for more?

Simpro, about 5 searches for every 1 for NextMinute

Simpro 2.2K searchesNextMinute 480 searches

Who does AI mention more?

Simpro, mentioned in 3 of 5 answers, NextMinute in 2

Simpro in 3 of 5NextMinute in 2 of 5

Who does AI recommend more?

Simpro, named ahead of NextMinute in 3 of 5 answers

Simpro first in 3NextMinute first in 2

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Top field service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simpro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NextMinute was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Simpro was listed before NextMinute in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpro1st
  2. NextMinute2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simpro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NextMinute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about field service management platforms

5 answers

  • Asked ChatGPT

    “Which field service management platform should I use in New Zealand?”

    1. 4Simpro

  • Asked ChatGPT

    “What are the best field service management platforms in New Zealand?”

    1. 4NextMinute

  • Asked ChatGPT

    “What's the best field service management platform in New Zealand for trades jobs?”

    1. 4Simpro

  • Searched Google, AI Overview

    “field service management software”

    1. 1Simpro

  • Searched Google, AI Overview

    “job scheduling software”

    1. 1NextMinute

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NextMinute or Simpro more popular in search?

This chart shows how often people search Google for NextMinute and Simpro by name. Each line represents a brand's share of searches for all nine field service management platforms we track, month by month, from searches in New Zealand.

NextMinute and Simpro among field service management platforms in New Zealand, by month

Share of searches by month for Simpro, NextMinute. The figures are in the table below the chart.

View monthly share of searches table
MonthSimproNextMinute
Nov 202524.2%6.6%
Dec 202521.7%5.7%
Jan 202619.5%6.3%
Feb 202621.7%6%
Mar 202622.7%6.1%
Apr 202622.1%5.9%
May 202620.5%5.5%
Jun 202621.9%5.7%
Jul 202622%4.9%
Aug 20268%2.2%
Sep 202621.9%4.8%
Oct 2026——

How has branded search for NextMinute and Simpro changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand field service management platforms in September 2026?

2 changes

  1. In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches.

  2. In September 2026, NextMinute gained share of searches among field service management platforms in New Zealand, from 2.2% to 4.8%.

How are NextMinute’s and Simpro’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using NextMinute’s and Simpro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NextMinute

2 branded search terms

  • next minute
  • nextminute

Simpro

10 branded search terms

  • Simpro
  • simpro app
  • simpro digital forms
  • simpro eforms
  • simpro group
  • simpro mobile
  • simpro mobile app
  • simpro software
  • Simpro Suite
  • simprogroup

How the Brand Demand Index is measured

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