Brandwave

Harbourside Market vs Matakana Village Farmers Market:Which is more popular in New Zealand?

In October 2026, Matakana Village Farmers Market had more branded searches than Harbourside Market among farmers markets in New Zealand. Matakana Village Farmers Market had about 31,900 branded searches, while Harbourside Market had 3,600. Matakana Village Farmers Market made up 20.6% of all farmers market searches we track, and Harbourside Market accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about farmers markets, Harbourside Market appeared in four of the five answers and Matakana Village Farmers Market in two. Harbourside Market was mentioned before Matakana Village Farmers Market in every answer.

Among farmers markets in New Zealand in October 2026

Who do people search for more?

Matakana Village Farmers Market, about 9 searches for every 1 for Harbourside Market

Matakana Village Farmers Market 31.9K searchesHarbourside Market 3.6K searches

Who does AI mention more?

Harbourside Market, mentioned in 4 of 5 answers, Matakana Village Farmers Market in 2

Harbourside Market in 4 of 5Matakana Village Farmers Market in 2 of 5

Who does AI recommend more?

Harbourside Market, named ahead of Matakana Village Farmers Market in every answer

Harbourside Market first in 2Matakana Village Farmers Market never first

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Top farmers markets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harbourside Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Matakana Village Farmers Market was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harbourside Market was listed before Matakana Village Farmers Market in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riverside Market1st
  2. Harbourside Market2nd
  3. Hawke’s Bay Farmers’ Market3rd
  4. Otago Farmers Market4th
  5. Matakana Village Farmers Market5th
  6. Clevedon Village Farmers Market6th
  7. Christchurch Farmers Market–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about farmers markets

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harbourside Market or Matakana Village Farmers Market more popular in search?

This chart shows how often people search Google for Harbourside Market and Matakana Village Farmers Market by name. Each line represents a brand's share of searches for all seven farmers market brands we track, month by month, from searches in New Zealand.

Harbourside Market and Matakana Village Farmers Market among farmers markets in New Zealand, by month

Share of searches by month for Matakana Village Farmers Market, Harbourside Market. The figures are in the table below the chart.

View monthly share of searches table
MonthRiverside MarketMatakana Village Farmers MarketClevedon Village Farmers MarketChristchurch Farmers MarketHarbourside MarketHawke’s Bay Farmers’ MarketOtago Farmers Market
Nov 202564.3%16.2%8%6%2.9%2.4%0.26%
Dec 202563.6%21.1%5.3%5.1%2%2.4%0.48%
Jan 202653.5%26.1%8%6.1%3%3%0.32%
Feb 202665.4%17.8%5.5%6.1%3%2%0.27%
Mar 202664.8%16.4%6.1%7.5%2.4%2.4%0.32%
Apr 202661.7%20.8%5.2%7.3%2.3%2.3%0.31%
May 202658%19.2%8.8%7.8%2.6%3.2%0.29%
Jun 202663.5%16.6%8.4%7.1%2.3%1.8%0.25%
Jul 202662.8%19%7.7%5.8%2.3%2.3%0.16%
Aug 202666.1%14.8%6.8%7.6%2.5%2%0.22%
Sep 202667%15%6.9%6.3%2.5%2.1%0.22%
Oct 202661%20.6%7.8%5.7%2.3%2.3%0.17%

How has branded search for Harbourside Market and Matakana Village Farmers Market changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand farmers markets in October 2026?

2 changes

  1. In October 2026, Matakana Village Farmers Market gained share of searches among farmers markets in New Zealand, from 15% to 20.6%.

  2. Estimated monthly branded searches for Harbourside Market in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are Harbourside Market’s and Matakana Village Farmers Market’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Harbourside Market’s and Matakana Village Farmers Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harbourside Market

1 branded search term

  • harbourside market

Matakana Village Farmers Market

3 branded search terms

  • matakana farmers market
  • matakana market
  • matakana village farmers market

How the Brand Demand Index is measured

Other head-to-heads among farmers markets

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