Bose vs JBL:Which is more popular?
In September 2026, JBL had more branded searches than Bose among ear buds brands in New Zealand. JBL had about 39,300 branded searches, while Bose had 11,200. JBL made up 26% of all ear buds brand searches we track, and Bose accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about ear buds brands, JBL appeared in three of the four answers and Bose in two. Bose and JBL were each mentioned first in two of the four answers.
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Top ear buds brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, JBL was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bose was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Bose and JBL were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sony1st
Apple AirPods2nd
JBL3rd
Bose4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple AirPods4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- JBL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bose2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about ear buds brands
4 answers
Asked ChatGPT
“Which ear buds brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ear buds brands in New Zealand?”
Asked ChatGPT
“What's the best ear buds brand in New Zealand for everyday listening?”
Searched Google, AI Overview
“best earbuds”
Searched Google, AI Overview
“wireless earbuds”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bose or JBL more popular in search?
This chart shows how often people search Google for Bose and JBL by name. Each line represents a brand's share of searches for all four ear buds brands we track, month by month, from searches in New Zealand.
Share of searches by month for JBL, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Bose |
|---|---|---|---|---|
| Oct 2025 | 55.6% | 24% | 11.5% | 9% |
| Nov 2025 | 54.3% | 25.4% | 11.4% | 8.9% |
| Dec 2025 | 48.6% | 33.4% | 9.8% | 8.2% |
| Jan 2026 | 52.6% | 27.7% | 11.5% | 8.2% |
| Feb 2026 | 58.3% | 23.1% | 11.3% | 7.2% |
| Mar 2026 | 58.5% | 22.3% | 11.6% | 7.6% |
| Apr 2026 | 53.9% | 26.7% | 11.5% | 7.8% |
| May 2026 | 56.6% | 24% | 11.4% | 8.1% |
| Jun 2026 | 56.6% | 24% | 11% | 8.3% |
| Jul 2026 | 55.9% | 24.5% | 11.6% | 8% |
| Aug 2026 | 57.6% | 24.5% | 9.8% | 8.1% |
| Sep 2026 | 55.3% | 26% | 11.3% | 7.4% |
How has the Bose and JBL comparison changed over the last 12 months?
3 findings
- JBL was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among ear buds brands in New Zealand moved from 9% to 7.4%, and its estimated monthly branded searches moved from 11.9K to 11.2K.
- Across the 12 months ending September 2026, JBL’s share of searches among ear buds brands in New Zealand moved from 24% to 26%, and its estimated monthly branded searches moved from 31.8K to 39.3K.
How did search popularity change for New Zealand ear buds brands in September 2026?
2 changes
In September 2026, JBL gained share of searches among ear buds brands in New Zealand, from 24.5% to 26%.
In September 2026, Bose lost share of searches among ear buds brands in New Zealand, from 8.1% to 7.4%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Bose’s and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ear buds brands
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