Brandwave

Roland vs Tama:Which is more popular?

In September 2026, Tama had more branded searches than Roland among drum stool brands in New Zealand. Tama had about 160 branded searches, while Roland had 0. Tama made up 40% of all drum stool brand searches we track, and Roland accounted for 0%. When we asked ChatGPT and Google AI Overviews about drum stool brands, Tama appeared in all five answers and Roland in none.

Among drum stool brands in New Zealand in September 2026

Who do people search for more?

Tama, the only one of the two with measured searches

Tama 160 searchesRoland 0 searches

Who does AI mention more?

Tama, mentioned in every answer we collected

Tama in 5 of 5Roland in 0 of 5

Who does AI recommend more?

Tama, the only one of the two named

Tama first in 3Roland never named

Follow Roland vs Tama and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top drum stool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tama appeared in all five answers. Roland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tama1st
  2. Roc-N-Soc1st
  3. Pearl3rd
  4. Gibraltar3rd
  5. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibraltar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pearl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roc-N-Soc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drum stool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Roland or Tama more popular in search?

This chart shows how often people search Google for Roland and Tama by name. Each line represents a brand's share of searches for all five drum stool brands we track, month by month, from searches in New Zealand.

Roland and Tama among drum stool brands in New Zealand, by month

Share of searches by month for Tama, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlTamaGibraltarRoc-N-SocRoland
Oct 202561%34.1%2.4%2.4%0%
Nov 202552.4%42.9%2.4%2.4%0%
Dec 202552.6%42.1%2.6%2.6%0%
Jan 202652.6%42.1%2.6%2.6%0%
Feb 202668.6%27.5%2%2%0%
Mar 202650%45.7%2.2%2.2%0%
Apr 202655.2%37.9%3.4%3.4%0%
May 202650%45.5%2.3%2.3%0%
Jun 202667.2%28.1%1.6%1.6%1.6%
Jul 202682.9%15.4%0.85%0.85%0%
Aug 202670.4%27.2%1.2%1.2%0%
Sep 202655%40%2.5%2.5%0%

How has the Roland and Tama comparison changed over the last 12 months?

3 findings
  • Tama was ahead of Roland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Roland’s share of searches among drum stool brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
  • Across the 12 months ending September 2026, Tama’s share of searches among drum stool brands in New Zealand moved from 34.1% to 40%, and its estimated monthly branded searches moved from 140 to 160.

How did search popularity change for New Zealand drum stool brands in September 2026?

1 change

  1. In September 2026, Tama gained share of searches among drum stool brands in New Zealand, from 27.2% to 40%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Roland’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roland

1 branded search term

  • roland drum stool

Tama

2 branded search terms

  • tama drum kit
  • tama drums

How the Brand Demand Index is measured

Other head-to-heads among drum stool brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free