DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among drill bits brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 59.5% of all drill bits brand searches we track, and Milwaukee accounted for 35.2%. When we asked ChatGPT and Google AI Overviews about drill bits brands, Milwaukee appeared in three of the five answers and DeWalt in two. Milwaukee was mentioned before DeWalt in two out of three answers.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
Milwaukee, mentioned in 3 of 5 answers, DeWalt in 2
Who does AI recommend more?
Milwaukee, named ahead of DeWalt in 2 of 3 answers
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Top drill bits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before DeWalt in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Sutton Tools2nd- Milwaukee3rd
- DeWalt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drill bits brands
5 answers
Asked ChatGPT
“Which drill bits brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drill bits brands in New Zealand?”
Asked ChatGPT
“What's the best drill bits brand in New Zealand for clean holes?”
Searched Google, AI Overview
“wood drill bits”
Searched Google, AI Overview
“drill bit set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all four drill bits brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Sutton Tools | Bosch |
|---|---|---|---|---|
| Oct 2025 | 60.6% | 31.8% | 6.9% | 0.58% |
| Nov 2025 | 67.6% | 27.6% | 4.4% | 0.45% |
| Dec 2025 | 62.9% | 31% | 5.7% | 0.44% |
| Jan 2026 | 66.3% | 28% | 5.1% | 0.63% |
| Feb 2026 | 62.5% | 31.1% | 5.6% | 0.72% |
| Mar 2026 | 61.7% | 31.1% | 6.6% | 0.55% |
| Apr 2026 | 63% | 31.7% | 4.8% | 0.45% |
| May 2026 | 57.2% | 35.8% | 6.4% | 0.66% |
| Jun 2026 | 62.2% | 32.7% | 4.6% | 0.47% |
| Jul 2026 | 58.9% | 35.3% | 5.3% | 0.54% |
| Aug 2026 | 54.4% | 40.9% | 4.3% | 0.44% |
| Sep 2026 | 59.5% | 35.2% | 4.7% | 0.6% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among drill bits brands in New Zealand moved from 60.6% to 59.5%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among drill bits brands in New Zealand moved from 31.8% to 35.2%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand drill bits brands in September 2026?
2 changes
In September 2026, DeWalt gained share of searches among drill bits brands in New Zealand, from 54.4% to 59.5%.
In September 2026, Milwaukee lost share of searches among drill bits brands in New Zealand, from 40.9% to 35.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drill bits brands
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