Wusthof vs ZWILLING:Which is more popular?
In September 2026, Wusthof had more branded searches than ZWILLING among cutlery brands in New Zealand. Wusthof had about 520 branded searches, while ZWILLING had 170. Wusthof made up 5.5% of all cutlery brand searches we track, and ZWILLING accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about cutlery brands, Wusthof appeared in two of the four answers and ZWILLING in one. Wusthof was mentioned before ZWILLING in every answer.
Who do people search for more?
Wusthof, about 3 searches for every 1 for ZWILLING
Who does AI mention more?
Wusthof, mentioned in 2 of 4 answers, ZWILLING in 1
Who does AI recommend more?
Wusthof, named ahead of ZWILLING in every answer
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Top cutlery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wusthof was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. ZWILLING was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Wusthof was listed before ZWILLING in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wusthof2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Victorinox1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tramontina1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ZWILLING1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stanley Rogers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wiltshire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cutlery brands
4 answers
Asked ChatGPT
“Which cutlery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cutlery brands in New Zealand?”
Asked ChatGPT
“What's the best cutlery brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“kitchen knife set nz”
Searched Google, AI Overview
“cutlery set nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Wusthof or ZWILLING more popular in search?
This chart shows how often people search Google for Wusthof and ZWILLING by name. Each line represents a brand's share of searches for all seven cutlery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wusthof, ZWILLING. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Victorinox | Wiltshire | Wusthof | Tramontina | ZWILLING | Stanley Rogers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 13.6% | 6.2% | 4.4% | 2.5% | 1.8% | 2.4% |
| Nov 2025 | 78% | 8.8% | 4% | 4.1% | 2.1% | 1.4% | 1.6% |
| Dec 2025 | 76.2% | 10.4% | 3.8% | 4.1% | 2.1% | 1.7% | 1.7% |
| Jan 2026 | 71.5% | 11.8% | 5.4% | 4.7% | 2.7% | 1.5% | 2.4% |
| Feb 2026 | 72.6% | 10.1% | 6.8% | 4.8% | 2.2% | 1.6% | 1.8% |
| Mar 2026 | 70.4% | 11.1% | 6.6% | 5.8% | 2.2% | 1.9% | 2% |
| Apr 2026 | 69.5% | 10.9% | 6.4% | 5.1% | 3.2% | 2.3% | 2.5% |
| May 2026 | 70% | 10.8% | 7.8% | 4.8% | 2.8% | 1.8% | 2% |
| Jun 2026 | 69.6% | 11.1% | 8% | 4.3% | 2.6% | 2.3% | 2% |
| Jul 2026 | 60% | 12.2% | 12.2% | 6.9% | 5.1% | 2% | 1.7% |
| Aug 2026 | 63.6% | 12.9% | 8.8% | 7.9% | 3.2% | 1.7% | 1.9% |
| Sep 2026 | 69.7% | 10.7% | 7.7% | 5.5% | 2.9% | 1.8% | 1.7% |
How has the Wusthof and ZWILLING comparison changed over the last 12 months?
3 findings
- Wusthof was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wusthof’s share of searches among cutlery brands in New Zealand moved from 4.4% to 5.5%, and its estimated monthly branded searches moved from 420 to 520.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among cutlery brands in New Zealand held steady at 1.8%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand cutlery brands in September 2026?
2 changes
In September 2026, Wusthof lost share of searches among cutlery brands in New Zealand, from 7.9% to 5.5%.
In September 2026, ZWILLING rose from 7th to 6th among cutlery brands in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Wusthof’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cutlery brands
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