Brandwave

Deel vs SiteConnect:Which is more popular in New Zealand?

In October 2026, Deel had more branded searches than SiteConnect among contractor management platforms in New Zealand. Deel had about 720 branded searches, while SiteConnect had 390. Deel made up 13.1% of all contractor management platform searches we track, and SiteConnect accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about contractor management platforms, Deel and SiteConnect each appeared in two of the five answers. SiteConnect was mentioned before Deel in two out of three answers that named either.

Among contractor management platforms in New Zealand in October 2026

Who do people search for more?

Deel, about 85% more searches than SiteConnect

Deel 720 searchesSiteConnect 390 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Deel in 2 of 5SiteConnect in 2 of 5

Who does AI recommend more?

SiteConnect, named ahead of Deel in 2 of 3 answers

SiteConnect first in 2Deel first in 1

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Top contractor management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deel and SiteConnect were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SiteConnect was listed before Deel in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IMPAC1st
  2. SiteConnect2nd
  3. Deel3rd
  4. Remote4th
  5. SiteWise5th
  6. Rapid Global6th
  7. Worksuite7th
  8. HealthSafe SecurePass8th
  9. Ontop–
  10. Worksome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HealthSafe SecurePass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SiteWise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rapid Global2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IMPAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteConnect2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksuite1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ontop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contractor management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deel or SiteConnect more popular in search?

This chart shows how often people search Google for Deel and SiteConnect by name. Each line represents a brand's share of searches for all ten contractor management platforms we track, month by month, from searches in New Zealand.

Deel and SiteConnect among contractor management platforms in New Zealand, by month

Share of searches by month for Deel, SiteConnect. The figures are in the table below the chart.

View monthly share of searches table
MonthSiteWiseDeelRapid GlobalIMPACSiteConnectOntopHealthSafe SecurePassRemoteWorksomeWorksuite
Nov 202560%12%12%6.5%6.5%0.83%1.3%0.5%0.17%0.17%
Dec 202552.9%16.4%13.4%5.8%7.2%1.4%1.4%0.84%0.28%0.28%
Jan 202652.9%15.9%13%5.7%8.6%1.1%1.8%0.66%0.22%0.22%
Feb 202658.6%11.9%11.9%5.3%7.9%1.4%1.8%0.81%0.2%0.2%
Mar 202657.2%11.4%14%6.2%7.6%1.1%1.6%0.48%0.16%0.16%
Apr 202656.3%11.5%14%6.2%7.6%1.7%1.6%0.78%0.19%0.19%
May 202655.7%15.5%13.6%6%6%1.1%1.4%0.46%0.15%0%
Jun 202657.1%11.4%15.9%6.2%6.2%1.1%1.3%0.48%0.16%0.16%
Jul 202659.4%9.7%16.5%5.3%6.4%0.66%1.2%0.5%0.17%0.17%
Aug 202656.3%11.3%15.6%7.5%6.1%1.1%1.3%0.47%0.16%0.16%
Sep 202657.7%11.5%14.1%6.3%6.3%1.8%1.6%0.48%0.16%0.16%
Oct 202652.9%13.1%13.1%7.1%7.1%4.7%0.73%0.73%0.18%0.18%

How has branded search for Deel and SiteConnect changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand contractor management platforms in October 2026?

2 changes

  1. In October 2026, Deel overtook Rapid Global to rank 2nd among contractor management platforms in New Zealand, with 13.1% of the searches.

  2. In October 2026, SiteConnect gained share of searches among contractor management platforms in New Zealand, from 6.3% to 7.1%.

How are Deel’s and SiteConnect’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Deel’s and SiteConnect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deel

1 branded search term

  • deel

SiteConnect

1 branded search term

  • siteconnect

How the Brand Demand Index is measured

Other head-to-heads among contractor management platforms

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