Compa vs HiBob:Which is more popular?
In September 2026, HiBob had more branded searches than Compa among compensation management platforms in New Zealand. HiBob had about 590 branded searches, while Compa had 260. HiBob made up 42.8% of all compensation management platform searches we track, and Compa accounted for 18.8%. When we asked ChatGPT and Google AI Overviews about compensation management platforms, HiBob appeared in two of the five answers and Compa in none.
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Top compensation management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HiBob was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Compa did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HiBob2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Payscale2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CompAnalyst1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Compa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about compensation management platforms
5 answers
Asked ChatGPT
“Which compensation management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best compensation management platforms in New Zealand?”
Asked ChatGPT
“What's the best compensation management platform in New Zealand for a small HR team?”
Searched Google, AI Overview
“salary benchmarking software”
Searched Google, AI Overview
“compensation management platform nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Compa or HiBob more popular in search?
This chart shows how often people search Google for Compa and HiBob by name. Each line represents a brand's share of searches for all five compensation management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for HiBob, Compa. The figures are in the table below the chart.
View monthly share of searches table
| Month | HiBob | Pave | Compa | Payscale | CompAnalyst |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 23% | 18.7% | 15.1% | 0.72% |
| Nov 2025 | 46.1% | 25% | 20.3% | 8.6% | 0% |
| Dec 2025 | 36.1% | 36.1% | 19.4% | 8.3% | 0% |
| Jan 2026 | 42.9% | 28.6% | 18.8% | 9.8% | 0% |
| Feb 2026 | 46.1% | 20.3% | 20.3% | 13.3% | 0% |
| Mar 2026 | 42.1% | 22.9% | 22.9% | 12.1% | 0% |
| Apr 2026 | 46.1% | 25% | 20.3% | 8.6% | 0% |
| May 2026 | 43.1% | 23.4% | 23.4% | 10.2% | 0% |
| Jun 2026 | 51.1% | 18.4% | 18.4% | 12.1% | 0% |
| Jul 2026 | 54.1% | 19.5% | 15.8% | 10.5% | 0% |
| Aug 2026 | 46.1% | 25% | 20.3% | 8.6% | 0% |
| Sep 2026 | 42.8% | 28.3% | 18.8% | 10.1% | 0% |
How has the Compa and HiBob comparison changed over the last 12 months?
3 findings
- HiBob was ahead of Compa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Compa’s share of searches among compensation management platforms in New Zealand moved from 18.7% to 18.8%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, HiBob’s share of searches among compensation management platforms in New Zealand moved from 42.4% to 42.8%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand compensation management platforms in September 2026?
2 changes
In September 2026, HiBob lost share of searches among compensation management platforms in New Zealand, from 46.1% to 42.8%.
In September 2026, Compa lost share of searches among compensation management platforms in New Zealand, from 20.3% to 18.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Compa’s and HiBob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among compensation management platforms
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