Brandwave

How popular isHiBob?

In September 2026, people searched for HiBob by name about 590 times in New Zealand, about the same as the previous year. These searches made up 42.8% of all New Zealand compensation management platform searches, placing HiBob first out of five platforms. When we asked both ChatGPT and Google AI Overviews about compensation management platforms, HiBob appeared in two of the five answers.

Search and AI answers in September 2026

HiBob is the most searched of 5 competitors.

  1. HiBobShare of searches 42.8%Mentioned in 2 of 5 AI answers
  2. PaveShare of searches 28.3%Mentioned in 1 of 5 AI answers
  3. CompaShare of searches 18.8%Mentioned in 0 of 5 AI answers
  4. PayscaleShare of searches 10.1%Mentioned in 2 of 5 AI answers
  5. CompAnalystShare of searches 0%Mentioned in 1 of 5 AI answers
HiBob website (opens in a new tab)

Follow HiBob and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top compensation management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HiBob was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HiBob2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Payscale2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CompAnalyst1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Compa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compensation management platforms

5 answers

  • Asked ChatGPT

    “Which compensation management platform should I use in New Zealand?”

    1. 1HiBob

  • Asked ChatGPT

    “What are the best compensation management platforms in New Zealand?”

    1. 1Payscale

  • Asked ChatGPT

    “What's the best compensation management platform in New Zealand for a small HR team?”

    1. 1HiBob

  • Searched Google, AI Overview

    “salary benchmarking software”

    1. 1Payscale
    2. 2Pave
    3. 3CompAnalyst

  • Searched Google, AI Overview

    “compensation management platform nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which compensation management platforms compete with HiBob?

    HiBob against compensation management platforms in New Zealand, by month

    Share of searches by month for HiBob, Pave, Compa, Payscale. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHiBobPaveCompaPayscaleCompAnalyst
    Oct 202542.4%23%18.7%15.1%0.72%
    Nov 202546.1%25%20.3%8.6%0%
    Dec 202536.1%36.1%19.4%8.3%0%
    Jan 202642.9%28.6%18.8%9.8%0%
    Feb 202646.1%20.3%20.3%13.3%0%
    Mar 202642.1%22.9%22.9%12.1%0%
    Apr 202646.1%25%20.3%8.6%0%
    May 202643.1%23.4%23.4%10.2%0%
    Jun 202651.1%18.4%18.4%12.1%0%
    Jul 202654.1%19.5%15.8%10.5%0%
    Aug 202646.1%25%20.3%8.6%0%
    Sep 202642.8%28.3%18.8%10.1%0%

    1. 1.HiBob

      42.8%

      Held 1st. 590 estimated branded searches, 0% vs prior month. Share -3.3 points.

    2. 2.Pave

      28.3%

      Held 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +3.3 points.

    3. 3.Compa

      18.8%

      Held 3rd. 260 estimated branded searches, 0% vs prior month. Share -1.5 points.

    4. 4.Payscale

      10.1%

      Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

    5. 5.CompAnalyst

      0%

      Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

    Compare popularity between HiBob and its closest rivals

    Every comparison with HiBob

    3 comparisons

    How has branded search demand for HiBob changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for HiBob in New Zealand held steady at 590.
    • Across the 12 months ending September 2026, HiBob’s share of searches among compensation management platforms in New Zealand peaked at 54.1% in July 2026 and was lowest at 36.1% in December 2025.

    How did search popularity change for New Zealand compensation management platforms in September 2026?

    5 changes

    1. In September 2026, Pave gained share of searches among compensation management platforms in New Zealand, from 25% to 28.3%.

    2. In September 2026, Payscale gained share of searches among compensation management platforms in New Zealand, from 8.6% to 10.1%.

    3. In September 2026, HiBob lost share of searches among compensation management platforms in New Zealand, from 46.1% to 42.8%.

    4. In September 2026, Compa lost share of searches among compensation management platforms in New Zealand, from 20.3% to 18.8%.

    5. Estimated monthly branded searches for CompAnalyst in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

    How are HiBob’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using HiBob’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hibob

    Do you work for HiBob? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is HiBob your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free