DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among breaker hammer brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 29.3% of all breaker hammer brand searches we track, and Milwaukee accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about breaker hammer brands, DeWalt appeared in two of the four answers and Milwaukee in one. DeWalt was mentioned before Milwaukee in every answer that named either.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
DeWalt, mentioned in 2 of 4 answers, Milwaukee in 1
Who does AI recommend more?
DeWalt, named ahead of Milwaukee in 2 of 2 answers
Follow DeWalt vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top breaker hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, DeWalt was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Milwaukee was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DeWalt was listed before Milwaukee in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about breaker hammer brands
4 answers
Asked ChatGPT
“Which breaker hammer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breaker hammer brands in New Zealand?”
Asked ChatGPT
“What's the best breaker hammer brand in New Zealand for demolition work?”
Searched Google, AI Overview
“electric demolition hammer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hammer drill nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all four breaker hammer brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.9% | 15.7% | 0% |
| Nov 2025 | 47.3% | 37.4% | 15.3% | 0.06% |
| Dec 2025 | 54.1% | 30.7% | 15.2% | 0% |
| Jan 2026 | 55.7% | 31.2% | 13.2% | 0% |
| Feb 2026 | 53.6% | 31% | 15.4% | 0% |
| Mar 2026 | 52.6% | 31.5% | 15.9% | 0.07% |
| Apr 2026 | 54.2% | 30.4% | 15.3% | 0.07% |
| May 2026 | 52% | 29.5% | 18.5% | 0% |
| Jun 2026 | 48.5% | 33.7% | 17.8% | 0% |
| Jul 2026 | 52% | 30% | 18% | 0% |
| Aug 2026 | 46.5% | 30.5% | 22.9% | 0.06% |
| Sep 2026 | 53.4% | 29.3% | 17.3% | 0% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among breaker hammer brands in New Zealand moved from 29.9% to 29.3%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among breaker hammer brands in New Zealand moved from 15.7% to 17.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand breaker hammer brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among breaker hammer brands in New Zealand, from 22.9% to 17.3%.
In September 2026, DeWalt lost share of searches among breaker hammer brands in New Zealand, from 30.5% to 29.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among breaker hammer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.