Bosch vs DeWalt:Which is more popular?
In September 2026, DeWalt had more branded searches than Bosch among bench saw brands in New Zealand. DeWalt had about 7,890 branded searches, while Bosch had 110. DeWalt made up 42.7% of all bench saw brand searches we track, and Bosch accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about bench saw brands, both Bosch and DeWalt appeared in all three answers. DeWalt was mentioned before Bosch in every answer.
Who do people search for more?
DeWalt, about 72 searches for every 1 for Bosch
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
DeWalt, named ahead of Bosch in every answer
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Top bench saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Bosch and DeWalt showed up in all three answers. DeWalt was listed before Bosch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about bench saw brands
3 answers
Asked ChatGPT
“Which bench saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bench saw brands in New Zealand?”
Asked ChatGPT
“What's the best bench saw brand in New Zealand for woodworking projects?”
Searched Google, AI Overview
“best bench saw”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“table saw brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bosch or DeWalt more popular in search?
This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all four bench saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Ryobi | Festool | Bosch |
|---|---|---|---|---|
| Oct 2025 | 42.5% | 42% | 15% | 0.48% |
| Nov 2025 | 43% | 47% | 9.7% | 0.35% |
| Dec 2025 | 35.5% | 54.8% | 9.3% | 0.41% |
| Jan 2026 | 40.2% | 48.5% | 10.9% | 0.33% |
| Feb 2026 | 45.1% | 40.8% | 13.7% | 0.48% |
| Mar 2026 | 41.5% | 44% | 14.1% | 0.43% |
| Apr 2026 | 45.2% | 41.7% | 12.5% | 0.63% |
| May 2026 | 49.7% | 34.3% | 15.2% | 0.76% |
| Jun 2026 | 51.9% | 32.3% | 15.1% | 0.67% |
| Jul 2026 | 50% | 33.2% | 16.3% | 0.6% |
| Aug 2026 | 47.7% | 38% | 13.6% | 0.67% |
| Sep 2026 | 42.7% | 40.5% | 16.1% | 0.6% |
How has the Bosch and DeWalt comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among bench saw brands in New Zealand moved from 0.48% to 0.6%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, DeWalt’s share of searches among bench saw brands in New Zealand moved from 42.5% to 42.7%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
How did search popularity change for New Zealand bench saw brands in September 2026?
2 changes
In September 2026, DeWalt lost share of searches among bench saw brands in New Zealand, from 47.7% to 42.7%.
Estimated monthly branded searches for Bosch in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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