Edwards & Co vs Phil & Teds:Which is more popular?
In September 2026, Edwards & Co had more branded searches than Phil & Teds among baby travel cot brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Phil & Teds had 590. Edwards & Co made up 76.1% of all baby travel cot brand searches we track, and Phil & Teds accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about baby travel cot brands, Phil & Teds appeared in two of the five answers and Edwards & Co in none.
Who do people search for more?
Edwards & Co, about 7 searches for every 1 for Phil & Teds
Who does AI mention more?
Phil & Teds, mentioned in 2 of 5 answers, Edwards & Co in 0
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Top baby travel cot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Phil & Teds was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edwards & Co did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BabyBjörn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Phil & Teds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby travel cot brands
5 answers
Asked ChatGPT
“Which baby travel cot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby travel cot brands in New Zealand?”
Asked ChatGPT
“What's the best baby travel cot brand in New Zealand for travel sleep?”
Searched Google, AI Overview
“portacot nz”
Searched Google, AI Overview
“lightweight travel cot”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Edwards & Co or Phil & Teds more popular in search?
This chart shows how often people search Google for Edwards & Co and Phil & Teds by name. Each line represents a brand's share of searches for all three baby travel cot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Edwards & Co, Phil & Teds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Edwards & Co | BabyBjörn | Phil & Teds |
|---|---|---|---|
| Oct 2025 | 81.5% | 8.3% | 10.3% |
| Nov 2025 | 82.5% | 7.4% | 10.1% |
| Dec 2025 | 82.2% | 7.5% | 10.3% |
| Jan 2026 | 82.4% | 7.6% | 10.1% |
| Feb 2026 | 83.4% | 6.3% | 10.3% |
| Mar 2026 | 82.8% | 6.9% | 10.3% |
| Apr 2026 | 82.5% | 9.1% | 8.4% |
| May 2026 | 81.3% | 8.7% | 10% |
| Jun 2026 | 83.3% | 8.2% | 8.5% |
| Jul 2026 | 79% | 9.1% | 11.9% |
| Aug 2026 | 83.2% | 8.3% | 8.5% |
| Sep 2026 | 76.1% | 12.4% | 11.5% |
How has the Edwards & Co and Phil & Teds comparison changed over the last 12 months?
3 findings
- Edwards & Co was ahead of Phil & Teds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand moved from 81.5% to 76.1%, and its estimated monthly branded searches moved from 5.7K to 3.9K.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby travel cot brands in New Zealand moved from 10.3% to 11.5%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand baby travel cot brands in September 2026?
3 changes
In September 2026, BabyBjörn overtook Phil & Teds to rank 2nd among baby travel cot brands in New Zealand, with 12.4% of the searches.
In September 2026, Phil & Teds gained share of searches among baby travel cot brands in New Zealand, from 8.5% to 11.5%.
In September 2026, Edwards & Co lost share of searches among baby travel cot brands in New Zealand, from 83.2% to 76.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Edwards & Co’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edwards & Co
2 branded search terms
- edwards and co
- edwards co
Phil & Teds
3 branded search terms
- phil & teds
- phil&teds
- philteds
Other head-to-heads among baby travel cot brands
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