Brandwave

DeWalt vs Milwaukee:Which is more popular?

In September 2026, DeWalt had more branded searches than Milwaukee among air blower brands in New Zealand. DeWalt had about 16,100 branded searches, while Milwaukee had 2,950. DeWalt made up 35.7% of all air blower brand searches we track, and Milwaukee accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about air blower brands, DeWalt and Milwaukee each appeared in three of the five answers. Milwaukee was mentioned before DeWalt in two out of three answers that named either.

Among air blower brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 5 searches for every 1 for Milwaukee

DeWalt 16.1K searchesMilwaukee 3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

DeWalt in 3 of 5Milwaukee in 3 of 5

Who does AI recommend more?

Milwaukee, named ahead of DeWalt in 2 of 3 answers

Milwaukee first in 2DeWalt first in 1

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Top air blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt and Milwaukee were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before DeWalt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Milwaukee4th
  5. DeWalt5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is DeWalt or Milwaukee more popular in search?

This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all six air blower brands we track, month by month, from searches in New Zealand.

DeWalt and Milwaukee among air blower brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMakitaRyobiStihlMilwaukeeBosch
Oct 202531.8%25.6%18.6%18.3%5.7%0.03%
Nov 202532.4%21.6%22.8%18%5.2%0.02%
Dec 202527.5%22.7%24.8%19.9%5.1%0.02%
Jan 202628.7%23.7%21.4%21.7%4.6%0.03%
Feb 202631.6%23%17.8%22%5.6%0.03%
Mar 202632.8%22.5%20.4%18.3%5.9%0.03%
Apr 202634%22.9%18.1%19.1%5.7%0.03%
May 202636%20.8%14.1%22.1%7%0.03%
Jun 202640.1%20.2%14.5%18.1%7.1%0.03%
Jul 202638.4%21%14.5%19.1%7%0.03%
Aug 202638.4%19.4%16.3%17%8.9%0.02%
Sep 202635.7%23.1%18.9%15.7%6.6%0.02%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among air blower brands in New Zealand moved from 31.8% to 35.7%, and its estimated monthly branded searches moved from 12.2K to 16.1K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among air blower brands in New Zealand moved from 5.7% to 6.6%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand air blower brands in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among air blower brands in New Zealand, from 38.4% to 35.7%.

  2. In September 2026, Milwaukee lost share of searches among air blower brands in New Zealand, from 8.9% to 6.6%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

15 branded search terms

  • dewalt
  • dewalt blower
  • dewalt chainsaw
  • dewalt drop saw
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among air blower brands

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