AI marketing copy tools in New Zealand:Which are most popular?

Name: AI marketing copy tools in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Anyword was the most searched AI marketing copy tool in New Zealand, accounting for 45.5% of all searches among the four tools tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Copy.ai and Writesonic were mentioned most often, in four of the five answers. Copy.ai was recommended most often, coming first in two out of three responses that gave a list.

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Top AI marketing copy tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Copy.ai and Writesonic were mentioned most often, in four of the five answers. Copy.ai was recommended most often, coming first in two out of three answers that gave a list. Writesonic was second. Anyword, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Copy.ai	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Writesonic	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Anyword	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Rytr	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Copy.ai4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Writesonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rytr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI marketing copy tools

5 answers

Asked ChatGPT
“Which AI marketing copy tool should I use in New Zealand?”
1. 1Writesonic
Asked ChatGPT
“What are the best AI marketing copy tools in New Zealand?”
1. 1Copy.ai
2. 2Writesonic
Asked ChatGPT
“What's the best AI marketing copy tool in New Zealand for marketing copy?”
1. 1Copy.ai
2. 2Writesonic
Searched Google, AI Overview
“content writing ai”
1. 1Writesonic
2. 2Copy.ai
Searched Google, AI Overview
“email copy generator”
1. 1Copy.ai

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which AI marketing copy tools do people search for most?

This chart shows how often people search Google for each AI marketing copy tool by name. Each line represents a brand's share of searches for all four AI marketing copy tools we track, month by month, from searches in New Zealand.

Share of searches among AI marketing copy tools in New Zealand, by month

Month	Anyword	Copy.ai	Writesonic	Rytr
Nov 2025	7.4%	33.3%	40.7%	18.5%
Dec 2025	6.3%	31.3%	43.8%	18.8%
Jan 2026	5%	45%	35%	15%
Feb 2026	5.6%	38.9%	38.9%	16.7%
Mar 2026	9.1%	40.9%	31.8%	18.2%
Apr 2026	15%	25%	35%	25%
May 2026	7.7%	38.5%	38.5%	15.4%
Jun 2026	7.1%	35.7%	35.7%	21.4%
Jul 2026	9.1%	36.4%	45.5%	9.1%
Aug 2026	20%	33.3%	26.7%	20%
Sep 2026	18.2%	27.3%	36.4%	18.2%
Oct 2026	45.5%	27.3%	18.2%	9.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 3rd to 1st	Anyword	45.5%	50	+150%	+27.3 pointsmoved from 3rd to 1st
2, held 2nd	Copy.ai	27.3%	30	0%	0 points
3, moved from 1st to 3rd	Writesonic	18.2%	20	-50%	-18.2 pointsmoved from 1st to 3rd
4, held 4th	Rytr	9.1%	10	-50%	-9.1 points

1.Anyword
45.5%
Moved from 3rd to 1st. 50 estimated branded searches, +150% vs prior month. Share +27.3 points.
2.Copy.ai
27.3%
Held 2nd. 30 estimated branded searches, 0% vs prior month. Share 0 points.
3.Writesonic
18.2%
Moved from 1st to 3rd. 20 estimated branded searches, -50% vs prior month. Share -18.2 points.
4.Rytr
9.1%
Held 4th. 10 estimated branded searches, -50% vs prior month. Share -9.1 points.

Which brand is most popular in search among AI marketing copy tools in New Zealand?

4 brands

In October 2026, Anyword was the most searched among AI marketing copy tools in New Zealand, with an estimated 50 branded searches, 45.5% of all searches for the four tracked by the Brandwave Brand Demand Index. Copy.ai is in 2nd place, 18.2 percentage points behind at 27.3%.

New Zealand AI marketing copy tools, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Anyword	7.4% → 45.5%	45.5%Oct 2026	5%Jan 2026	4th → 1st
Copy.ai	33.3% → 27.3%	45%Jan 2026	25%Apr 2026	2nd
Writesonic	40.7% → 18.2%	45.5%Jul 2026	18.2%Oct 2026	1st → 3rd
Rytr	18.5% → 9.1%	25%Apr 2026	9.1%Jul 2026	3rd → 4th

Each finding as a sentence

Across the 12 months ending October 2026, Anyword’s share of searches among AI marketing copy tools in New Zealand increased from 7.4% to 45.5%.
Across the 12 months ending October 2026, Copy.ai’s share of searches among AI marketing copy tools in New Zealand decreased from 33.3% to 27.3%.
Across the 12 months ending October 2026, Writesonic’s share of searches among AI marketing copy tools in New Zealand decreased from 40.7% to 18.2%.
Across the 12 months ending October 2026, Rytr’s share of searches among AI marketing copy tools in New Zealand decreased from 18.5% to 9.1%.
Across the 12 months ending October 2026, Anyword’s share of searches among AI marketing copy tools in New Zealand peaked at 45.5% in October 2026 and was lowest at 5% in January 2026.
Across the 12 months ending October 2026, Copy.ai’s share of searches among AI marketing copy tools in New Zealand peaked at 45% in January 2026 and was lowest at 25% in April 2026.
Across the 12 months ending October 2026, Writesonic’s share of searches among AI marketing copy tools in New Zealand peaked at 45.5% in July 2026 and was lowest at 18.2% in October 2026.
Across the 12 months ending October 2026, Rytr’s share of searches among AI marketing copy tools in New Zealand peaked at 25% in April 2026 and was lowest at 9.1% in July 2026.
Across the 12 months ending October 2026, Anyword rose from 4th to 1st among AI marketing copy tools in New Zealand.
Across the 12 months ending October 2026, Writesonic fell from 1st to 3rd among AI marketing copy tools in New Zealand.
Across the 12 months ending October 2026, Rytr fell from 3rd to 4th among AI marketing copy tools in New Zealand.

How did search popularity change for New Zealand AI marketing copy tools in October 2026?

4 changes

In October 2026, Anyword overtook Writesonic and Copy.ai to become the leader among AI marketing copy tools in New Zealand, with 45.5% of the searches.
In October 2026, Writesonic lost share of searches among AI marketing copy tools in New Zealand, from 36.4% to 18.2%.
In October 2026, Rytr lost share of searches among AI marketing copy tools in New Zealand, from 18.2% to 9.1%.
Estimated monthly branded searches for Copy.ai in New Zealand fell 66.7% over 12 measured months, from 90 to 30 in October 2026.

How are branded searches counted for AI marketing copy tools?

4 search terms

Each brand's share of searches among AI marketing copy tools comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.