Brandwave

How popular isWhitireia in search?

In August 2026, there were an estimated 7.8K branded searches for Whitireia in New Zealand which is down 22.9% over the last 11 months. Whitireia holds 5% estimated Share of Search among New Zealand polytechnics and is ranked 7th of 14 competitors for search popularity.

Share of Search, August 2026
  1. Open Polytechnic28.2%
  2. Unitec12.4%
  3. Otago Polytechnic10.1%
  4. Wintec8.4%
  5. Ara Institute of Canterbury7.9%
  6. Toi Ohomai7.5%
  7. Whitireia5%
  8. UCOL4%
  9. Manukau Institute of Technology3.6%
  10. SIT3.2%
  11. +4 more
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Which polytechnics compete with Whitireia?

Whitireia against polytechnics in New Zealand, by month

Share of Search by month for Open Polytechnic, Unitec, Otago Polytechnic, Wintec, Ara Institute of Canterbury, Toi Ohomai, Whitireia, UCOL, Manukau Institute of Technology, SIT, NMIT, EIT, WelTec. The figures are in the table below the chart.

View monthly share of search table
MonthOpen PolytechnicUnitecOtago PolytechnicWintecAra Institute of CanterburyToi OhomaiWhitireiaUCOLManukau Institute of TechnologySITNMITEITWelTecNorthTec
Oct 202528.5%12.3%10%8.2%6.9%6.3%6.5%3.9%4.4%3.3%2.6%2.6%2.6%1.9%
Nov 202531.2%12.9%9%8.8%6.7%6.5%5.3%3.5%4%3.5%2.3%2.3%2.2%1.8%
Dec 202536.1%12.7%8.5%7.5%5.6%6.2%2.9%4.1%3.8%4.2%2.2%2.7%2%1.5%
Jan 202632.4%11.3%9.4%8.4%6.2%6.8%2.8%4.5%4.2%4.5%2.4%3%2.3%1.8%
Feb 202626.1%13.2%9.1%9.3%7.8%7.8%4.9%4.5%4.1%2.9%2.9%2.8%2.6%1.9%
Mar 202626.1%13.3%11.1%7.7%8.3%8%5.9%3.6%4%2.9%2.4%2.3%2.4%1.8%
Apr 202633.2%11.8%9.7%8.3%7.5%6%5.1%3.2%3.6%3.2%2.1%2.4%2.2%1.8%
May 202628.4%12.3%10.2%10.2%7.5%7.3%5.2%3.4%3.7%3.3%2.1%2.6%2%1.6%
Jun 202629%12.6%10.2%8.6%7.3%7.4%4.8%3.5%3.7%4.1%2.6%2.2%2.3%1.7%
Jul 202628%14.6%9.9%8.4%7.9%6.2%4.7%3.9%4.4%3.2%2.1%2.6%2.4%1.7%
Aug 202628.2%12.4%10.1%8.4%7.9%7.5%5%4%3.6%3.2%2.6%2.5%2.5%2%
Sep 2026——————————————

  1. 1.Open Polytechnic

    28.2%

    held 1st · 43.6K estimated branded searches · +0.37% vs prior month · +0.2 points

  2. 2.Unitec

    12.4%

    held 2nd · 19.2K estimated branded searches · -15.6% vs prior month · -2.2 points

  3. 3.Otago Polytechnic

    10.1%

    held 3rd · 15.6K estimated branded searches · +0.91% vs prior month · +0.1 points

  4. 4.Wintec

    8.4%

    held 4th · 12.9K estimated branded searches · -1.1% vs prior month · -0.1 points

  5. 5.Ara Institute of Canterbury

    7.9%

    held 5th · 12.3K estimated branded searches · 0% vs prior month · 0 points

  6. 6.Toi Ohomai

    7.5%

    held 6th · 11.7K estimated branded searches · +20.4% vs prior month · +1.3 points

  7. 7.Whitireia

    5%

    held 7th · 7.8K estimated branded searches · +7.1% vs prior month · +0.4 points

  8. 8.UCOL

    4%

    moved from 9th to 8th · 6.3K estimated branded searches · +3.3% vs prior month · +0.1 points

  9. 9.Manukau Institute of Technology

    3.6%

    moved from 8th to 9th · 5.6K estimated branded searches · -18.5% vs prior month · -0.8 points

  10. 10.SIT

    3.2%

    held 10th · 5K estimated branded searches · -0.4% vs prior month · 0 points

  11. 11.NMIT

    2.6%

    moved from 13th to 11th · 4K estimated branded searches · +20% vs prior month · +0.4 points

  12. 12.EIT

    2.5%

    moved from 11th to 12th · 3.9K estimated branded searches · -1.5% vs prior month · 0 points

  13. 13.WelTec

    2.5%

    moved from 12th to 13th · 3.9K estimated branded searches · +5.7% vs prior month · +0.1 points

  14. 14.NorthTec

    2%

    held 14th · 3K estimated branded searches · +17.8% vs prior month · +0.3 points

Compare search popularity between Whitireia and its closest rivals

How has branded search demand for Whitireia changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whitireia in New Zealand fell from 10.1K to 7.8K.
  • Across the 11 months ending August 2026, Whitireia’s estimated Share of Search among polytechnics in New Zealand decreased from 6.5% to 5%.
  • Across the 11 months ending August 2026, Whitireia’s estimated Share of Search among polytechnics in New Zealand peaked at 6.5% in October 2025 and was lowest at 2.8% in January 2026.
  • Across the 11 months ending August 2026, Whitireia fell from 6th to 7th among polytechnics in New Zealand.

How did search popularity change for New Zealand polytechnics in August 2026?

  1. In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%.

  2. In August 2026, Unitec lost estimated Share of Search among polytechnics in New Zealand, from 14.6% to 12.4%.

  3. In August 2026, Manukau Institute of Technology lost estimated Share of Search among polytechnics in New Zealand, from 4.4% to 3.6%.

  4. UCOL’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.

  5. WelTec’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 2% to 2.5% in August 2026.

  6. Wintec’s estimated Share of Search among polytechnics in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.4% in August 2026.

How is Whitireia measured?

Brandwave collects information about searches that people make online using Whitireia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • aplus whitireia
  • moodle whitireia
  • nursing whitireia
  • whitireia
  • whitireia ac nz
  • whitireia courses
  • whitireia library
  • whitireia near me
  • whitireia nursing
  • whitireia nz
  • whitireia online
  • whitireia paramedic
  • whitireia results
  • whitireia scholarship

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How the Brand Demand Index is measured

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