Brandwave

How popular isWest Paw?

In September 2026, people searched for West Paw by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 3.9% of all New Zealand pet toy brand searches, placing West Paw fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pet toy brands, West Paw appeared in two of the five answers and was the joint fifth most recommended of the seven.

Search and AI answers in September 2026

West Paw is the fifth most searched of 7 competitors and the joint fifth most recommended in AI answers.

  1. KONGShare of searches 60.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TrixieShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ChuckitShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. CatitShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. West PawShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top pet toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, West Paw was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. West Paw is the joint fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONG1st
  2. Catit2nd
  3. Chuckit3rd
  4. Nina Ottosson4th
  5. Trixie5th
  6. West Paw5th
  7. M-PETS7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chuckit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nina Ottosson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Paw2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-PETS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trixie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pet toy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet toy brands compete with West Paw?

West Paw against pet toy brands in New Zealand, by month

Share of searches by month for KONG, Trixie, Chuckit, Catit, West Paw. The figures are in the table below the chart.

View monthly share of searches table
MonthKONGTrixieChuckitCatitWest PawM-PETSNina Ottosson
Oct 202557.1%20.2%11%4.9%3.1%1.8%1.8%
Nov 202562%13.9%13.3%4.4%3.2%1.3%1.9%
Dec 202552.1%21.3%13.3%5.3%3.7%2.1%2.1%
Jan 202657.1%17.3%11.5%5.1%3.2%2.6%3.2%
Feb 202661.4%14.5%9%5.5%2.8%2.1%4.8%
Mar 202661.4%15.8%9.4%5.8%5.3%0.58%1.8%
Apr 202663.7%15.8%8.2%5.3%4.1%1.2%1.8%
May 202661.6%15.3%7.9%5.6%5.1%2.3%2.3%
Jun 202666.5%11%9.8%6.1%3%1.2%2.4%
Jul 202666.7%11.6%8.5%5.8%3.7%2.1%1.6%
Aug 202659.7%17.3%8.4%7.9%2.6%2.1%2.1%
Sep 202660.6%17.8%8.9%5.6%3.9%1.7%1.7%

  1. 1.KONG

    60.6%

    Held 1st. 1.1K estimated branded searches, -4.4% vs prior month. Share +0.9 points.

  2. 2.Trixie

    17.8%

    Held 2nd. 320 estimated branded searches, -3% vs prior month. Share +0.5 points.

  3. 3.Chuckit

    8.9%

    Held 3rd. 160 estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Catit

    5.6%

    Held 4th. 100 estimated branded searches, -33.3% vs prior month. Share -2.3 points.

  5. 5.West Paw

    3.9%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

  6. 6.M-PETS

    1.7%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

  7. 7.Nina Ottosson

    1.7%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

Compare popularity between West Paw and its closest rivals

Every comparison with West Paw

4 comparisons

How has branded search demand for West Paw changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for West Paw in New Zealand rose from 50 to 70.
  • Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands in New Zealand increased from 3.1% to 3.9%.
  • Across the 12 months ending September 2026, West Paw’s share of searches among pet toy brands in New Zealand peaked at 5.3% in March 2026 and was lowest at 2.6% in August 2026.

How did search popularity change for New Zealand pet toy brands in September 2026?

5 changes

  1. In September 2026, West Paw gained share of searches among pet toy brands in New Zealand, from 2.6% to 3.9%.

  2. In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%.

  3. In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%.

  4. In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%.

  5. In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%.

How are West Paw’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using West Paw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • west paw

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How the Brand Demand Index is measured

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